Cuvo vs LegUp Rx
White label telehealth partner platform
Cuvo is a fully operated, enterprise-grade telehealth platform that stands up a complete clinic under a consumer brand's own name: a 50-state provider network, a national pharmacy with cold-chain delivery, e-prescribing, subscription billing, retention automation, and real-time analytics, with compliance run as part of the platform and every patient yours. LegUp Rx is a real white label competitor, but it is built for small local businesses, gyms, med spas, and coaches, and it makes its money the other way, a partner subscription plus a margin baked into every order, with per-drug prices kept behind a sign-up wall. Cuvo passes medication through at wholesale with 0% markup and publishes its economics on the site, so you own the platform and the margin instead of handing over the spread.
Cuvo publishes its pricing. Fully operated clinic, 50-state provider network, 0% medication markup, no revenue share.
Choose Cuvo Health if
You launch a consumer telehealth brand on a complete, modern platform that runs the entire clinic under your own name: a 50-state provider network, a national pharmacy with cold-chain delivery, e-prescribing, subscription billing, automated retention, and real-time analytics, with HIPAA-compliant infrastructure and the MSO structure run for you. Every patient, every record, and every dollar is yours, revenue settles to your own account, and you go live in days because the infrastructure already runs. Medication passes through at wholesale with 0% markup and no revenue share, and the economics are published, so you keep what you earn and can verify it up front.
Get started with CuvoChoose LegUp Rx if
You are a non-clinical local business, a gym, med spa, or coach with an existing audience, that wants telehealth revenue fast without becoming the provider, and you accept a flat subscription plus a margin on each order. In return you give up published per-drug pricing, wholesale medication cost, and a clinic under your own name: care is delivered as Leg Up Recovery, and your payout is the spread they leave you twice a month.
What is LegUp Rx?
LegUp Rx is a white label telehealth partner platform, a DBA of Leg Up Recovery Franchising LLC, based in Alpharetta, Georgia. It lets non-clinical local businesses offer branded virtual care and elective medication programs without holding a medical license. Partners share white-labeled intake links or a branded app; LegUp Rx's own licensed clinicians review each intake and prescribe when appropriate, and its fulfillment arm, Leg Up Recovery, handles pharmacy and shipping. The catch sits in the economics: the partner keeps only the margin between their retail price and LegUp Rx's wholesale minimums, while LegUp Rx retains the clinical, pharmacy, compliance, and medical liability, plus the consumer-facing entity.
The company is pharmacist-founded and led by Micheline Maxwell, PharmD. Its catalog spans 25+ elective programs, including weight loss and GLP-1, peptides, hormone therapy, ED, and hair loss, alongside care-services memberships and a discount program its site describes as 1,000+ free medications. Fulfillment runs through licensed US pharmacies monitored by LegitScript, with roughly 27 hours average delivery across all 50 states per its marketing. LegUp Rx's site claims 400 to 500+ partner businesses, but no venture funding, press, or independent B2B reviews surfaced, and its privacy policy is dated December 2025, signs of a recently formalized operation rather than a proven one.
Both companies sell done-for-you white label telehealth, so the real decision is the buyer and the economics. LegUp Rx is built for small non-clinical operators, gyms, med spas, chiropractors, and coaches, with an existing audience who want a quick revenue add-on; its model is margin-based, you price above wholesale minimums, pay a flat subscription, and collect the spread twice a month. Cuvo runs the same category of operations but productizes it for consumer brands that want to own the outcome: the clinic runs under your brand through an MSO structure, every patient is yours, medication passes through at wholesale with 0% markup, and the price, a flat $25 per completed consult, is printed on the pricing page.
LegUp Rx at a glance
- Founded
- Not publicly listed; entity and policies date to 2025
- Headquarters
- Alpharetta, Georgia
- Corporate entity
- DBA of Leg Up Recovery Franchising LLC
- Funding
- Not publicly listed
- Scale
- 400 to 500+ partner businesses claimed
- Typical customer
- Non-clinical local businesses: gyms, med spas, coaches
- Pricing
- $2,388/year partner plan (about $199/month)
Cuvo vs LegUp Rx, side by side
LegUp Rx facts come from the public sources listed at the end of this page, as of Jul 6, 2026. Anything the company does not state publicly is marked as not publicly listed.
What you get
Cuvo Health
A fully operated telehealth clinic: licensed providers, pharmacy, e-prescribing, patient software, subscription billing, retention automation, analytics dashboards, and compliance, all running behind your brand from day one
LegUp Rx
Done-for-you white label telehealth partner program: the partner gets a branded app and intake links; LegUp Rx runs the clinical, pharmacy, and compliance backend
Provider network
Cuvo Health
Board-certified clinicians licensed in all 50 US states, recruited, credentialed, and managed by Cuvo with elastic capacity that scales as your brand grows
LegUp Rx
Captive network of independent licensed, board-certified clinicians covering all 50 states per its marketing; the partner brings no providers
Pharmacy fulfillment
Cuvo Health
National pharmacy network with cold-chain home delivery, e-prescribing and EPCS built in, lab ordering through Labcorp and Quest, and refill authorization workflows that keep patients on treatment
LegUp Rx
Fulfilled by Leg Up Recovery through licensed US pharmacies, about 27 hours average delivery per its marketing; the partner holds no inventory
White label
Cuvo Health
Fully branded end to end: your storefront, patient portal, custom domain, intake flows, and patient communications all run under your name, with a branded mobile app available as an add-on
LegUp Rx
White label app and branded intake forms, a managed website on a subdomain, and partner product links; your logo and pricing, their fulfillment
Compliance
Cuvo Health
HIPAA-compliant infrastructure with an MSO / friendly-PC structure built and maintained by Cuvo, LegitScript certification managed, 50-state regulatory monitoring, identity verification at intake, and SOC 2 Type II on higher tiers
LegUp Rx
HIPAA-compliant infrastructure described as CPOM compliant by design, with the partner kept referral-only; fulfillment via LegitScript-monitored Leg Up Recovery
Pricing model
Cuvo Health
Published on the website: flat per-consult fee plus a platform fee on a defined 12-month program, with no hidden charges, no revenue share, and no platform transaction fees
LegUp Rx
Flat partner subscription, $2,388/year (about $199/month; $299/month no-contract per a reseller), plus per-order margin on medications
Medication markup
Cuvo Health
0% markup, wholesale pass-through. No revenue share, no fulfillment spread. Revenue settles directly to your merchant account, so the margin on every order is yours
LegUp Rx
Markup-based: the partner prices above LegUp Rx's wholesale minimums and keeps the spread; a third-party reseller frames it as a 40% per-order commission
Who runs operations
Cuvo Health
Cuvo runs the entire clinical and back-office operation: provider staffing, prescribing, pharmacy coordination, compliance, patient follow-up, and adverse event escalation. You run the brand and the marketing
LegUp Rx
LegUp Rx and Leg Up Recovery own all clinical review, prescribing, pharmacy, shipping, compliance, and medical liability; the partner handles marketing only
Treatment categories
Cuvo Health
GLP-1 weight loss (semaglutide, tirzepatide), hormone therapy and TRT, and peptide programs, all available from day one across every plan with no vertical restrictions
LegUp Rx
Core vertical: GLP-1 weight loss with sublingual and injectable semaglutide and tirzepatide, plus a dedicated white label weight loss program
Time to launch
Cuvo Health
Days, not months. The clinic, providers, pharmacy network, and compliance structure already run as one productized stack, so your brand plugs in and starts taking patients immediately
LegUp Rx
Minutes: the site advertises getting started in under 2 minutes, with an onboarding call included on the yearly plan
Feature-by-feature comparison
Twenty capabilities operators evaluate when choosing a white-label telehealth platform. Cuvo publishes every one of these on its site.
Platform and operations
Done-for-you clinic operations
Licensed providers in all 50 states
No medical license required to launch
Launch in days, not months
Good Faith Exams included (no per-exam fee)
Pricing and economics
Transparent, published economics
Flat per-consult fee (no variable charges)
0% medication markup (wholesale pass-through)
No revenue share, no platform transaction fees
Revenue settles to your merchant account
Pharmacy and fulfillment
National pharmacy network (contracted)
E-prescribing and EPCS built in
Cold-chain home delivery
Lab ordering and results
Growth, compliance, and ownership
Subscription billing and dunning
Automated retention workflows
Real-time revenue and retention dashboards
MSO / friendly-PC structure included
LegitScript certification managed
Full data ownership and export
Where LegUp Rx stands out
Truly done-for-you for non-clinical operators
LegUp Rx retains clinical review, prescribing, pharmacy, shipping, and compliance, plus the medical liability, so a partner with no medical license or clinical infrastructure can offer branded telehealth.
Broad program catalog
25+ elective programs across weight loss and GLP-1, peptides, hormones, ED, and hair loss, plus care-services memberships and a discount program its site describes as 1,000+ free medications.
Vertically integrated fulfillment
Fulfillment runs through its own arm, Leg Up Recovery, using LegitScript-monitored licensed US pharmacies, with roughly 27 hours average delivery across 50 states per its marketing.
Fast, self-serve onboarding
The site advertises going live in minutes with in-platform pricing and training and no required sales call, plus a branded app usable as an in-store kiosk, a Chrome extension, and sub-accounts for multi-location operators.
Where Cuvo differs
A complete platform you can evaluate before you sign
Cuvo runs the full clinic behind your brand, providers, pharmacy, e-prescribing, subscription billing, retention, and real-time analytics, and publishes its economics on a defined 12-month program, so you can model the entire platform before you commit anything. LegUp Rx publishes its $2,388/year partner subscription but keeps per-drug prices and wholesale minimums behind a sign-up wall, so you cannot compare true cost until you are already in.
You keep every dollar your patients pay
Cuvo passes medication through at wholesale with 0% markup and takes no share of your revenue, so your margin is yours to keep and reinvest in growth. LegUp Rx is margin-based by design: you price above their wholesale minimums and they keep the spread, so a cut of every order is built into the model.
The clinic runs under your name, and every patient is yours
Cuvo stands the clinic up under your own brand through an MSO structure it builds and maintains, so every patient belongs to you and your data is fully exportable at any time. LegUp Rx delivers care as Leg Up Recovery through its captive network, so the consumer-facing entity, and the patient relationship, stays with them.
Enterprise-grade infrastructure that scales with real care
Cuvo runs subscription billing, automated dunning, retention workflows, and real-time analytics as part of the platform, and cost tracks completed care rather than a fixed monthly fee, so spend never runs ahead of revenue. LegUp Rx bills a flat partner subscription, about $199 a month on the yearly plan, whether you see one patient or none, plus their margin on top of every order.
Pricing
Cuvo Health
- Published pricing you can model before you commit
- Flat per-consult fee on a defined 12-month program
- 0% medication markup, wholesale pass-through
- No revenue share, no platform transaction fees
- Full patient data ownership, exportable at any time
- Revenue settles directly to your merchant account
LegUp Rx
- $2,388/year partner plan, stated as about $199/month when paid annually, on the primary LegUp Rx site
- A month-to-month plan at $299/month and a 40% per-order commission appear on a third-party reseller listing, not the primary site
- Economics are margin-based: the partner sets retail above LegUp Rx's wholesale minimums and keeps the spread, with payouts twice monthly and recurring on refills
- Per-drug prices and wholesale medication minimums sit behind a sign-up wall, so specific medication costs are not publicly listed
LegUp Rx pricing as verified on leguprx.com and a third-party reseller listing on Jul 6, 2026; the $2,388/year plan is from the primary site, while the $299/month and 40% commission figures are reseller marketing, not the primary site.
Common questions
Is LegUp Rx a white label telehealth platform?
Yes. LegUp Rx supplies a branded app and white-labeled intake links while its own licensed clinicians prescribe and its fulfillment arm, Leg Up Recovery, ships the medication. It is aimed at non-clinical local businesses that want to add telehealth without becoming the medical provider.
How much does LegUp Rx cost?
The primary LegUp Rx site lists a $2,388/year partner plan, about $199/month when paid annually, and a third-party reseller adds a $299/month no-contract plan and a 40% per-order commission. Either way, per-drug prices sit behind a sign-up wall, so you cannot see true cost before signing. Cuvo runs a fully operated, enterprise-grade platform, a 50-state provider network, national pharmacy, e-prescribing, billing, retention, and analytics, and publishes its full model openly, with 0% medication markup and wholesale pass-through, so you can evaluate the platform and model the economics before you commit a dollar.
What is the best LegUp Rx alternative for a consumer brand?
It depends on the buyer. Small local operators who want fast, self-serve onboarding and a margin on each order are LegUp Rx's core market. A consumer brand that wants the most complete white-label telehealth infrastructure available, providers, pharmacy, billing, retention, and analytics run under its own name with every patient belonging to the brand, transparent economics, and 0% medication markup, is exactly the buyer Cuvo was built for, and it launches in days.
Does LegUp Rx support GLP-1 weight loss programs?
Yes. Weight loss and GLP-1 is a core LegUp Rx vertical, with sublingual and injectable semaglutide and tirzepatide and a dedicated white label weight loss program per its marketing. Cuvo also runs weight loss (GLP-1) programs, alongside hormone therapy and peptides, under the brand's own name.
Who is LegUp Rx built for?
LegUp Rx targets small non-clinical local businesses, gyms, med spas, chiropractors, and coaches, with an existing audience who want telehealth revenue without a medical license. Cuvo runs the same category of operations but productizes it into a complete, enterprise-grade platform for consumer telehealth brands, with the full clinic, providers, pharmacy, billing, retention, and analytics running under the brand's name and transparent published economics.
Sources
- LegUp Rx homepage
- LegUp Rx: white label telehealth platform
- LegUp Rx: white label weight loss program
- LegUp Rx: medication pricing (sign-up gated portal)
- LegUp Rx: privacy policy (corporate entity, HQ, effective date)
- LegUp Rx: telehealth for local businesses (partner guide)
- products4doctors: LegUp Rx partner program (third-party reseller listing)
- Leg Up Recovery: fulfillment arm (pharmacy, clinicians, delivery)
- Micheline Maxwell, PharmD (LinkedIn)
About this comparison
LegUp Rx is a trademark of its respective owner, which is not affiliated with Cuvo Health and does not endorse this page. Facts about LegUp Rx come from the public sources above, accessed Jul 6, 2026; offerings and pricing may have changed since. Cuvo facts restate claims published on cuvo.co. If you represent LegUp Rx and something here is out of date, contact us and we will correct it promptly.
See what a fully operated clinic looks like.
Thirty minutes with the team that runs the providers, the pharmacy, and the compliance for consumer telehealth brands.
- Fully operated clinic behind your brand
- Licensed providers in all 50 states
- 0% medication markup, no revenue share
- Published pricing, launch in days
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