---
title: "Cuvo vs LegUp Rx"
description: "Done-for-you white label telehealth for non-clinical local businesses, priced as a flat partner subscription plus per-order margin on medications."
canonical: "https://cuvo.co/compare/cuvo-vs-legup-rx"
last-updated: "Jul 6, 2026"
---
# Cuvo vs LegUp Rx: the 2026 comparison (White label telehealth partner platform)

Facts last reviewed Jul 6, 2026. LegUp Rx: https://www.leguprx.com

Cuvo is a fully operated, enterprise-grade telehealth platform that stands up a complete clinic under a consumer brand's own name: a 50-state provider network, a national pharmacy with cold-chain delivery, e-prescribing, subscription billing, retention automation, and real-time analytics, with compliance run as part of the platform and every patient yours. LegUp Rx is a real white label competitor, but it is built for small local businesses, gyms, med spas, and coaches, and it makes its money the other way, a partner subscription plus a margin baked into every order, with per-drug prices kept behind a sign-up wall. Cuvo passes medication through at wholesale with 0% markup and publishes its economics on the site, so you own the platform and the margin instead of handing over the spread.

## Verdict

- Choose Cuvo: You launch a consumer telehealth brand on a complete, modern platform that runs the entire clinic under your own name: a 50-state provider network, a national pharmacy with cold-chain delivery, e-prescribing, subscription billing, automated retention, and real-time analytics, with HIPAA-compliant infrastructure and the MSO structure run for you. Every patient, every record, and every dollar is yours, revenue settles to your own account, and you go live in days because the infrastructure already runs. Medication passes through at wholesale with 0% markup and no revenue share, and the economics are published, so you keep what you earn and can verify it up front.
- Choose LegUp Rx: You are a non-clinical local business, a gym, med spa, or coach with an existing audience, that wants telehealth revenue fast without becoming the provider, and you accept a flat subscription plus a margin on each order. In return you give up published per-drug pricing, wholesale medication cost, and a clinic under your own name: care is delivered as Leg Up Recovery, and your payout is the spread they leave you twice a month.

## What is LegUp Rx and who is it for?

LegUp Rx is a white label telehealth partner platform, a DBA of Leg Up Recovery Franchising LLC, based in Alpharetta, Georgia. It lets non-clinical local businesses offer branded virtual care and elective medication programs without holding a medical license. Partners share white-labeled intake links or a branded app; LegUp Rx's own licensed clinicians review each intake and prescribe when appropriate, and its fulfillment arm, Leg Up Recovery, handles pharmacy and shipping. The catch sits in the economics: the partner keeps only the margin between their retail price and LegUp Rx's wholesale minimums, while LegUp Rx retains the clinical, pharmacy, compliance, and medical liability, plus the consumer-facing entity.

The company is pharmacist-founded and led by Micheline Maxwell, PharmD. Its catalog spans 25+ elective programs, including weight loss and GLP-1, peptides, hormone therapy, ED, and hair loss, alongside care-services memberships and a discount program its site describes as 1,000+ free medications. Fulfillment runs through licensed US pharmacies monitored by LegitScript, with roughly 27 hours average delivery across all 50 states per its marketing. LegUp Rx's site claims 400 to 500+ partner businesses, but no venture funding, press, or independent B2B reviews surfaced, and its privacy policy is dated December 2025, signs of a recently formalized operation rather than a proven one.

Both companies sell done-for-you white label telehealth, so the real decision is the buyer and the economics. LegUp Rx is built for small non-clinical operators, gyms, med spas, chiropractors, and coaches, with an existing audience who want a quick revenue add-on; its model is margin-based, you price above wholesale minimums, pay a flat subscription, and collect the spread twice a month. Cuvo runs the same category of operations but productizes it for consumer brands that want to own the outcome: the clinic runs under your brand through an MSO structure, every patient is yours, medication passes through at wholesale with 0% markup, and the price, a flat $25 per completed consult, is printed on the pricing page.

## LegUp Rx key facts

- Founded: Not publicly listed; entity and policies date to 2025
- Headquarters: Alpharetta, Georgia
- Corporate entity: DBA of Leg Up Recovery Franchising LLC
- Funding: Not publicly listed
- Scale: 400 to 500+ partner businesses claimed
- Typical customer: Non-clinical local businesses: gyms, med spas, coaches
- Pricing: $2,388/year partner plan (about $199/month)

## Cuvo vs LegUp Rx, side by side

| | Cuvo | LegUp Rx |
| --- | --- | --- |
| What you get | A fully operated telehealth clinic: licensed providers, pharmacy, e-prescribing, patient software, subscription billing, retention automation, analytics dashboards, and compliance, all running behind your brand from day one | Done-for-you white label telehealth partner program: the partner gets a branded app and intake links; LegUp Rx runs the clinical, pharmacy, and compliance backend |
| Provider network | Board-certified clinicians licensed in all 50 US states, recruited, credentialed, and managed by Cuvo with elastic capacity that scales as your brand grows | Captive network of independent licensed, board-certified clinicians covering all 50 states per its marketing; the partner brings no providers |
| Pharmacy fulfillment | National pharmacy network with cold-chain home delivery, e-prescribing and EPCS built in, lab ordering through Labcorp and Quest, and refill authorization workflows that keep patients on treatment | Fulfilled by Leg Up Recovery through licensed US pharmacies, about 27 hours average delivery per its marketing; the partner holds no inventory |
| White label | Fully branded end to end: your storefront, patient portal, custom domain, intake flows, and patient communications all run under your name, with a branded mobile app available as an add-on | White label app and branded intake forms, a managed website on a subdomain, and partner product links; your logo and pricing, their fulfillment |
| Compliance | HIPAA-compliant infrastructure with an MSO / friendly-PC structure built and maintained by Cuvo, LegitScript certification managed, 50-state regulatory monitoring, identity verification at intake, and SOC 2 Type II on higher tiers | HIPAA-compliant infrastructure described as CPOM compliant by design, with the partner kept referral-only; fulfillment via LegitScript-monitored Leg Up Recovery |
| Pricing model | Published on the website: flat per-consult fee plus a platform fee on month-to-month terms, with no hidden charges, no revenue share, and no platform transaction fees | Flat partner subscription, $2,388/year (about $199/month; $299/month no-contract per a reseller), plus per-order margin on medications |
| Medication markup | 0% markup, wholesale pass-through. No revenue share, no fulfillment spread. Revenue settles directly to your merchant account, so the margin on every order is yours | Markup-based: the partner prices above LegUp Rx's wholesale minimums and keeps the spread; a third-party reseller frames it as a 40% per-order commission |
| Who runs operations | Cuvo runs the entire clinical and back-office operation: provider staffing, prescribing, pharmacy coordination, compliance, patient follow-up, and adverse event escalation. You run the brand and the marketing | LegUp Rx and Leg Up Recovery own all clinical review, prescribing, pharmacy, shipping, compliance, and medical liability; the partner handles marketing only |
| Treatment categories | GLP-1 weight loss (semaglutide, tirzepatide), hormone therapy and TRT, and peptide programs, all available from day one across every plan with no vertical restrictions | Core vertical: GLP-1 weight loss with sublingual and injectable semaglutide and tirzepatide, plus a dedicated white label weight loss program |
| Time to launch | Days, not months. The clinic, providers, pharmacy network, and compliance structure already run as one productized stack, so your brand plugs in and starts taking patients immediately | Minutes: the site advertises getting started in under 2 minutes, with an onboarding call included on the yearly plan |

## Where LegUp Rx stands out

- **Truly done-for-you for non-clinical operators** LegUp Rx retains clinical review, prescribing, pharmacy, shipping, and compliance, plus the medical liability, so a partner with no medical license or clinical infrastructure can offer branded telehealth.
- **Broad program catalog** 25+ elective programs across weight loss and GLP-1, peptides, hormones, ED, and hair loss, plus care-services memberships and a discount program its site describes as 1,000+ free medications.
- **Vertically integrated fulfillment** Fulfillment runs through its own arm, Leg Up Recovery, using LegitScript-monitored licensed US pharmacies, with roughly 27 hours average delivery across 50 states per its marketing.
- **Fast, self-serve onboarding** The site advertises going live in minutes with in-platform pricing and training and no required sales call, plus a branded app usable as an in-store kiosk, a Chrome extension, and sub-accounts for multi-location operators.

## Where Cuvo differs from LegUp Rx

- **A complete platform you can evaluate before you sign** Cuvo runs the full clinic behind your brand, providers, pharmacy, e-prescribing, subscription billing, retention, and real-time analytics, and publishes its economics on month-to-month terms, so you can model the entire platform before you commit anything. LegUp Rx publishes its $2,388/year partner subscription but keeps per-drug prices and wholesale minimums behind a sign-up wall, so you cannot compare true cost until you are already in.
- **You keep every dollar your patients pay** Cuvo passes medication through at wholesale with 0% markup and takes no share of your revenue, so your margin is yours to keep and reinvest in growth. LegUp Rx is margin-based by design: you price above their wholesale minimums and they keep the spread, so a cut of every order is built into the model.
- **The clinic runs under your name, and every patient is yours** Cuvo stands the clinic up under your own brand through an MSO structure it builds and maintains, so every patient belongs to you and your data is fully exportable at any time. LegUp Rx delivers care as Leg Up Recovery through its captive network, so the consumer-facing entity, and the patient relationship, stays with them.
- **Enterprise-grade infrastructure that scales with real care** Cuvo runs subscription billing, automated dunning, retention workflows, and real-time analytics as part of the platform, and cost tracks completed care rather than a fixed monthly fee, so spend never runs ahead of revenue. LegUp Rx bills a flat partner subscription, about $199 a month on the yearly plan, whether you see one patient or none, plus their margin on top of every order.

## LegUp Rx pricing vs Cuvo

**Cuvo**
- Published pricing you can model before you commit
- Flat per-consult fee on month-to-month terms
- 0% medication markup, wholesale pass-through
- No revenue share, no platform transaction fees
- Full patient data ownership, exportable at any time
- Revenue settles directly to your merchant account

**LegUp Rx**
- $2,388/year partner plan, stated as about $199/month when paid annually, on the primary LegUp Rx site
- A month-to-month plan at $299/month and a 40% per-order commission appear on a third-party reseller listing, not the primary site
- Economics are margin-based: the partner sets retail above LegUp Rx's wholesale minimums and keeps the spread, with payouts twice monthly and recurring on refills
- Per-drug prices and wholesale medication minimums sit behind a sign-up wall, so specific medication costs are not publicly listed

*LegUp Rx pricing as verified on leguprx.com and a third-party reseller listing on Jul 6, 2026; the $2,388/year plan is from the primary site, while the $299/month and 40% commission figures are reseller marketing, not the primary site.*

## Feature-by-feature comparison

| Feature | Cuvo | LegUp Rx |
| --- | --- | --- |
| Done-for-you clinic operations | Yes | Yes |
| Licensed providers in all 50 states | Yes | Yes |
| No medical license required to launch | Yes | Yes |
| Launch in days, not months | Yes | Yes |
| Good Faith Exams included (no per-exam fee) | Yes | Not publicly stated |
| Transparent, published economics | Yes | Partner plan only; drug prices gated |
| Flat per-consult fee (no variable charges) | Yes | No |
| 0% medication markup (wholesale pass-through) | Yes | No |
| No revenue share, no platform transaction fees | Yes | No |
| Revenue settles to your merchant account | Yes | No |
| National pharmacy network (contracted) | Yes | Yes |
| E-prescribing and EPCS built in | Yes | Not publicly stated |
| Cold-chain home delivery | Yes | Not publicly stated |
| Lab ordering and results | Yes | Not publicly stated |
| Subscription billing and dunning | Yes | Not publicly stated |
| Automated retention workflows | Yes | Not publicly stated |
| Real-time revenue and retention dashboards | Yes | Not publicly stated |
| MSO / friendly-PC structure included | Yes | Not publicly stated |
| LegitScript certification managed | Yes | Pharmacy LegitScript-monitored |
| Full data ownership and export | Yes | Not publicly stated |

## Common questions about LegUp Rx and Cuvo



**Q: Is LegUp Rx a white label telehealth platform?**

A: Yes. LegUp Rx supplies a branded app and white-labeled intake links while its own licensed clinicians prescribe and its fulfillment arm, Leg Up Recovery, ships the medication. It is aimed at non-clinical local businesses that want to add telehealth without becoming the medical provider.

**Q: How much does LegUp Rx cost?**

A: The primary LegUp Rx site lists a $2,388/year partner plan, about $199/month when paid annually, and a third-party reseller adds a $299/month no-contract plan and a 40% per-order commission. Either way, per-drug prices sit behind a sign-up wall, so you cannot see true cost before signing. Cuvo runs a fully operated, enterprise-grade platform, a 50-state provider network, national pharmacy, e-prescribing, billing, retention, and analytics, and publishes its full model openly, with 0% medication markup and wholesale pass-through, so you can evaluate the platform and model the economics before you commit a dollar.

**Q: What is the best LegUp Rx alternative for a consumer brand?**

A: It depends on the buyer. Small local operators who want fast, self-serve onboarding and a margin on each order are LegUp Rx's core market. A consumer brand that wants the most complete white-label telehealth infrastructure available, providers, pharmacy, billing, retention, and analytics run under its own name with every patient belonging to the brand, transparent economics, and 0% medication markup, is exactly the buyer Cuvo was built for, and it launches in days.

**Q: Does LegUp Rx support GLP-1 weight loss programs?**

A: Yes. Weight loss and GLP-1 is a core LegUp Rx vertical, with sublingual and injectable semaglutide and tirzepatide and a dedicated white label weight loss program per its marketing. Cuvo also runs weight loss (GLP-1) programs, alongside hormone therapy and peptides, under the brand's own name.

**Q: Who is LegUp Rx built for?**

A: LegUp Rx targets small non-clinical local businesses, gyms, med spas, chiropractors, and coaches, with an existing audience who want telehealth revenue without a medical license. Cuvo runs the same category of operations but productizes it into a complete, enterprise-grade platform for consumer telehealth brands, with the full clinic, providers, pharmacy, billing, retention, and analytics running under the brand's name and transparent published economics.

## Sources for this comparison

- [LegUp Rx homepage](https://www.leguprx.com/)
- [LegUp Rx: white label telehealth platform](https://www.leguprx.com/white-label-telehealth-platform)
- [LegUp Rx: white label weight loss program](https://www.leguprx.com/white-label-weight-loss-program)
- [LegUp Rx: medication pricing (sign-up gated portal)](https://www.leguprx.com/medication-pricing)
- [LegUp Rx: privacy policy (corporate entity, HQ, effective date)](https://www.leguprx.com/privacy-policy)
- [LegUp Rx: telehealth for local businesses (partner guide)](https://partner.leguprx.com/telehealth-for-local-businesses)
- [Leg Up Recovery: fulfillment arm (pharmacy, clinicians, delivery)](https://www.leguprecovery.com/)
- [Micheline Maxwell, PharmD (LinkedIn)](https://www.linkedin.com/in/micheline-maxwell/)

*Competitor information comes from the public sources above as of Jul 6, 2026; unknowns are stated as not publicly listed rather than asserted. Cuvo claims restate what cuvo.co publishes elsewhere.*

Canonical page: https://cuvo.co/compare/cuvo-vs-legup-rx