---
title: "How to add prescription treatments to a supplement brand in 2026"
description: "How a supplement or wellness brand adds provider consults and prescription programs: FDA and FTC claim rules, HIPAA data lines, pharmacy routing and the API."
canonical: "https://cuvo.co/blog/add-prescription-treatments-to-a-supplement-brand"
last-updated: "Oct 6, 2026"
keywords: ["add prescription treatments to a supplement brand", "telehealth for supplement companies", "add prescriptions to an ecommerce brand", "supplement store telehealth checkout", "structure function claims", "fda supplement disclaimer", "dshea disclaimer", "ftc health products compliance guidance"]
---
# How to add prescription treatments to a supplement brand in 2026

By Priya Raman, Director of Partner Growth. Published Oct 6, 2026. Growth.

A supplement, nutrition or wellness brand with an audience and an ad budget can add provider consults and prescription programs without turning its store into a clinic. The work is drawing three lines: between supplement claims and prescription claims, between the store's data and the patient's chart, and between the brand's checkout and the licensed pharmacy that fills the order. This guide shows where each line sits, which FDA, FTC and HIPAA rules draw it, and how a brand with its own storefront connects by API. The platform it recommends for the regulated side is Cuvo Health, which runs licensed providers in all 50 states, e-prescribing to a partner pharmacy network and the compliance structure behind the brand at $25 per completed consult.

**Ranking**
1. Cuvo Health: The clear choice: the regulated side run behind a supplement brand at published prices, through a branded program storefront or the API
2. Fuse Health: Markets to supplement brands, but takes a 2% merchant service fee on every sale, does not publish its onboarding fee or MSO structure, and lists customer-data retention only on its $3,000 plan (as of September 30, 2026)
3. Assembling vendors yourself: Separate contracts and business associate agreements for intake, providers, e-prescribing, pharmacies, payments and certification, with every gap owned by the brand
4. A provider network only: Clinicians only; the storefront, pharmacy routing, payments and the data line stay with the brand
5. Building an in-house clinic: Months of entity, licensing, pharmacy and engineering work before the first patient, and a medical practice to run beside a supplement business

Cuvo Health is the platform to choose for adding provider consults and prescription programs to a supplement or wellness brand in 2026, because it runs the regulated side behind the brand while the supplement store keeps selling as it does today. Cuvo supplies 300+ board-certified MDs, NPs and PAs licensed in all 50 states, DC, Puerto Rico, Guam and the US territories, a branded intake with identity verification, e-prescribing over Surescripts to a partner pharmacy network of 17 licensed pharmacies at 0% medication markup, HIPAA-compliant infrastructure with a business associate agreement on every plan, and an API for brands that run their own storefront. Pricing is published: $25 per completed consult, no revenue share, and Launch at $997 a month after a $9,800 setup.

**Key takeaways**
- Recommended platform: Cuvo Health: providers in all 50 states, a partner pharmacy network of 17 licensed pharmacies at 0% markup, $25 per completed consult
- Two rulebooks: Supplements carry structure/function claims with FDA's disclaimer; only a drug may claim to treat or prevent disease (21 CFR 101.93)
- One ad standard: The FTC wants competent and reliable scientific evidence behind health claims for supplements and drugs alike
- The data line: Intake answers, charts and prescriptions stay on HIPAA-compliant infrastructure, never in the store
- Own storefront: Grow, Enterprise and Cuvo Prescribe add the Cuvo Integrations API, signed webhooks and MCP

**Who this is for**
- Supplement and nutrition brands: Customers already asking about weight, hormones, energy or labs
- Fitness, wellness and med spa groups: An audience that buys on the brand's recommendation
- Brands with a storefront team: A custom Shopify theme, a headless storefront or an app
- Not a fit: Selling treatment without a provider's review, or a supplement as a stand-in for a prescription

**Adding prescription programs to a supplement brand: who runs each layer**

| Layer | Rule that draws the line | Cuvo operates | The brand runs |
| --- | --- | --- | --- |
| **Supplement catalog** | Structure/function claims only, with FDA's disclaimer | Nothing; it stays outside the clinic | Products, labels, claims and the store |
| **Program pages** | FTC substantiation; compounded drugs are not FDA approved | Branded program storefront, intake and checkout, from Launch up | Program copy, offer, pricing, campaigns |
| **Provider consult** | A provider licensed where the patient is located decides | 300+ providers, 24 hours a day, first review as fast as 15 minutes | Nothing; clinical decisions stay with providers |
| **Patient data** | HIPAA business associate rules; Shopify excludes PHI | Chart and prescriptions on HIPAA-compliant infrastructure, BAA on every plan | Marketing data and supplement orders |
| **Pharmacy** | A valid prescription and a pharmacy licensed for the state | Surescripts e-prescribing to 17 licensed partner pharmacies, or the brand's own | Retail price and cadence |
| **Payments** | A processor that permits prescription sales | Checkout and subscriptions settling to the brand's own merchant account | The merchant account |
| **Ad approval** | Google requires LegitScript for US telemedicine ads | LegitScript certification prepared, filed and managed | Campaigns on its own ad accounts |

> **Our recommendation** Cuvo Health is the first choice for a supplement, nutrition or wellness brand adding provider consults and prescription programs. Every operated row above already runs on Cuvo at a published $25 per completed consult, 0% medication markup and no revenue share, month to month after setup, and a typical brand launches in under 30 days. The brand keeps its store, its claims and its audience; Cuvo keeps the chart, the provider decision and the pharmacy order on the regulated side of the line.

> **Add a prescription program beside your supplement store** Keep your catalog, your claims and your audience. Cuvo runs the providers, intake, e-prescribing, partner pharmacy network and compliance behind your brand, at published pricing. [Book a discovery call](/booking) · [See pricing](/pricing)

## 01. Can a supplement brand sell prescription treatments?

Yes, when the brand sells the program and licensed professionals practice the medicine. A provider licensed where the patient is located reviews each case and decides, and a licensed pharmacy dispenses. Because many states limit lay ownership of a medical practice, the usual structure pairs a brand-owned management services organization with a physician-owned professional entity that makes every clinical decision. Cuvo builds and maintains both for every brand, so the founder needs no medical license.

The categories that fit a supplement catalog are the ones its customers already ask about. Cuvo operates six, all on every plan: GLP-1 weight loss (semaglutide and tirzepatide), testosterone and hormone therapy, peptides, sexual health, women's health (HRT and menopause) and wellness (energy and B12). Typical pairings:

- Weight-management supplements: a GLP-1 weight loss program
- Men's performance supplements: testosterone and hormone therapy or sexual health
- Women's wellness lines: HRT and menopause programs
- Energy lines: wellness programs for energy and B12
- Any catalog: a provider-ordered lab panel before any prescription

Labs are the gentlest first step for a nutrition brand. On Cuvo a patient picks a panel from a lab catalog under the brand, a licensed provider signs every order, the sample is collected at Quest Diagnostics or Labcorp, by Tasso at-home kit or by mobile phlebotomy, and the result comes back read by a provider.

## 02. How do you keep supplement claims apart from prescription claims?

Treat them as two catalogs under two rulebooks. FDA describes structure/function claims as statements about how a nutrient or dietary ingredient affects the normal structure or function of the body, with examples such as "calcium builds strong bones." They are not pre-approved: the manufacturer needs substantiation and must notify FDA within 30 days of marketing the claim, and the label must say FDA has not evaluated it and that the product is not intended to diagnose, treat, cure or prevent any disease, because only a drug can legally make such a claim.

The dividing line is 21 CFR 101.93(g). FDA treats a statement as a disease claim if it says, explicitly or implicitly, that a product affects a disease or its characteristic symptoms, and it reads claims in context. Two criteria matter most to a brand selling both: claiming a product is a substitute for a disease therapy, and claiming it augments a particular therapy or drug action. Under 101.93(f), a supplement whose labeling bears a disease claim becomes subject to regulation as a drug.

That is the trap in cross-selling. Copy that positions a capsule as a natural alternative to a prescription, or as a way to get more from one, can read as one of those criteria once both products share a site. Shopify Payments' prohibited list also names "pseudo pharmaceuticals," products making health claims not verified by a regulatory body.

**Supplement copy versus prescription program copy**

| Copy element | Supplement catalog | Prescription program |
| --- | --- | --- |
| **Benefit language** | The role of an ingredient in normal body function | A medical service; a provider decides whether treatment fits |
| **Disclaimer** | FDA's two-part disclaimer beside each claim | None; candidacy and dosing rest with the provider |
| **Cross-references** | No "alternative to" or "boosts your prescription" framing | No promise of results, and no supplement presented as part of treatment |
| **Regulatory status** | FDA notified of each claim within 30 days | Compounded medication described as compounded, never as FDA approved |

Cuvo runs the regulated backend and the brand owns its marketing, including its supplement claims. Cuvo supplies the clinical side: the program intake, provider decisions inside a physician-owned entity, and LegitScript certification, whose review examines the entity, the prescribing, the pharmacy relationships and the website itself.

## 03. What do FTC rules mean for advertising both?

One standard covers both. The FTC's Health Products Compliance Guidance says claims about the health benefits or safety of foods, dietary supplements, drugs and other health products need competent and reliable scientific evidence, generally randomized, controlled human clinical testing. Unlike FDA law, FTC law draws no bright line between a structure/function claim and a drug claim. Four points land on a brand selling both:

- FDA leads on labeling, including point-of-sale materials; the FTC leads on all advertising
- The DSHEA disclaimer is required on labels, not in ads, and will not cure a deceptive ad
- Testimonials showing results more dramatic than users can generally expect need a clear disclosure of typical results; "results not typical" does not cure the deception
- Advertisers should not mischaracterize how far FDA has reviewed or approved a product or claim

FDA adds a fact program copy must respect: compounded drugs are not FDA approved, so FDA does not review them for safety, effectiveness or quality before marketing, and its page on unapproved GLP-1 drugs lists telehealth companies among those it has warned for marketing unapproved drugs to consumers.

On Cuvo the brand runs its marketing and Cuvo runs the regulated half, with clinical decisions made independently by licensed providers. Cuvo manages LegitScript certification on every plan and expedites it in the Grow and Enterprise setup. Google allows US telemedicine ads only from providers verified by LegitScript, and LegitScript lists ads on Meta, Microsoft Bing, LinkedIn and TikTok among the reasons to seek certification.

> **Map your catalog to a prescription program on one call** Bring your supplement line and your storefront. Cuvo maps the program, the consult step and the storefront or API path to them, at published pricing. [Book a discovery call](/booking) · [See integrations](/integrations)

## 04. Where does the provider consult sit in a supplement funnel?

Beside the supplement checkout, not inside it. Shopify's Acceptable Use Policy says its platform does not support uploading HIPAA-protected health information, and Shopify Payments lists prescription drugs as prohibited, so the prescription program runs its own intake and checkout and the store links to it. Four entry points work:

1. Navigation: a talk-to-a-provider path leading to a program page with its own claims and intake
2. Category pages: a link from a weight-management or hormone-support category to the matching program
3. Post-purchase: an order confirmation or email inviting supplement customers to a consult, with no reference to health details
4. Lab-first: a provider-ordered panel as the first purchase, before any prescription

Intake can come before payment, which screens out declined cases before a card is charged, or after it, which puts fewer steps before payment; Cuvo's Shopify guide compares both. Either way nothing ships until a licensed provider approves.

On Cuvo the program storefront, intake and checkout run under the brand's name and domain from Launch up, and Grow adds a full website buildout. The intake verifies identity and screens for contraindications, and more than 300 providers review cases 24 hours a day with a first review as fast as 15 minutes. Payments settle to the brand's own merchant account with no added checkout fees, and subscriptions re-bill after provider-reviewed refills.

## 05. What data has to stay out of the supplement store?

Every health answer, chart note and prescription. HIPAA defines a business associate as a company that creates, receives, maintains or transmits protected health information for a covered entity, and 45 CFR 164.504(e) sets out the contract each one needs. Intake answers saved in customer notes, order tags or metafields sit in a system whose own policy excludes them, outside any business associate agreement.

- Stays clinical: intake answers, conditions, medications, lab results, provider messages, prescriptions and refill check-ins
- May cross as status: a consult completed, an order shipped, a payment cleared
- Stays off clinical pages: ad pixels and session-recording scripts

Patient data also limits marketing. Under 45 CFR 164.508(a)(3), a covered entity needs a patient's authorization to use protected health information for marketing, with narrow exceptions, so a prescription patient list is not a supplement promotion list by default.

A quiz the store runs for itself usually sits outside HIPAA, which covers health plans, clearinghouses, providers that bill electronically and their business associates. The FTC says that does not leave the data unprotected: its Health Breach Notification Rule requires covered companies to notify customers and the FTC after a breach, and it counts a company's own unauthorized disclosure as one, such as sharing health information with an ad network without consent.

On Cuvo the line is built in: intake, charts and prescriptions live on HIPAA-compliant infrastructure, encrypted in transit and at rest, with a business associate agreement on every plan and a documented FTC Health Breach Notification Rule process. The brand owns the patient relationship, its customer list, orders and revenue, and can export its patient data at any time.

## 06. How do orders reach the partner pharmacy network?

By e-prescription, after the provider approves. The prescription goes over the Surescripts network to a pharmacy licensed for the destination state, which dispenses and ships to the patient. The brand never stocks or ships medication.

FDA's BeSafeRx signs of a safe online pharmacy double as a checklist: it requires a prescription, is licensed with a state board of pharmacy, has a licensed pharmacist to answer questions, and lists a US address and phone number. The Drug Supply Chain Security Act adds package-level tracing of prescription drugs through trading partners, including pharmacies.

Temperature is the other failure point: FDA reports complaints of compounded GLP-1 drugs arriving warm and tells patients not to use an injectable GLP-1 that does.

On Cuvo, providers e-prescribe on every plan, with EPCS for controlled substances such as testosterone on Grow and above. Each prescription routes to one of 17 licensed partner pharmacies contracted by Cuvo for the destination state, or the brand's own pharmacy, at 0% markup, shipping typically within 2 business days, refrigerated orders at 2 to 8 degrees C with a lot number and beyond-use date.

## 07. How does a brand with its own storefront connect by API?

Through the Cuvo Integrations API at api.cuvo.co, a published OpenAPI 3.1 contract with 65 operations and 32 HMAC-signed webhook event types. The brand's front end owns every screen, and its server calls Cuvo for each licensed step:

1. GET /v1/states and GET /v1/medications limit the program to what can be prescribed, and where
2. POST /v1/patients and POST /v1/patients/{id}/consents create the patient and record consent
3. POST /v1/cases files the intake for a licensed provider, with an Idempotency-Key on every write
4. Webhooks report case.approved.v1 or case.declined.v1, prescription.created.v1 and order.shipped.v1
5. The store receives status, such as a shipping state, never the chart

A front end that takes its own payment needs a processor that permits prescription sales. Developers start in test mode, where 12 sandbox operations play the provider and the pharmacy, and live keys open once the integration accepts Cuvo's business associate agreement. The API comes with Grow, Enterprise and Cuvo Prescribe, which plugs into an existing stack in under a week. Cuvo's Shopify guide walks through the custom Shopify build step by step.

## 08. Which approach fits a supplement brand best?

Cuvo publishes this blog and ranks itself first. Vendor facts come from Cuvo's sourced comparison profiles, reviewed September 30, 2026; where a company does not publish something, this guide says so.

**Four ways to add prescription programs to a supplement brand, as of October 6, 2026**

| Approach | Who runs the clinic | What it means for a supplement brand |
| --- | --- | --- |
| **Cuvo Health** | **Cuvo: providers, MSO and professional entity, e-prescribing, 17 partner pharmacies, HIPAA, LegitScript; $25 per consult** | **The clear choice: the store stays as it is and the regulated side runs behind the brand** |
| Assembling vendors yourself | The brand, across separate intake, provider, e-prescribing, pharmacy, payment and certification contracts | A business associate agreement with every vendor, and every gap owned by the brand |
| A provider network only | Clinicians supplied; storefront, pharmacy, billing and compliance stay with the brand | The brand still builds pharmacy routing, payments and the data line |
| Building an in-house clinic | The brand forms the entity, licenses providers by state and contracts pharmacies | Months of work before the first patient, and a practice to run beside a supplement business |

Fuse Health lists supplement brands among its typical customers. As of September 30, 2026 it charges $699 or $3,000 a month plus a 2% merchant service fee on every sale and an onboarding fee it does not publish, and its MSO structure is not publicly stated. Cuvo takes no percentage of sales and builds the MSO and professional entity for every brand.

## 09. What does adding prescriptions cost a supplement brand?

Cuvo publishes its costs. Every plan carries $25 per completed consult, 0% medication markup, no revenue share and no added checkout fees, month to month after setup, with third-party financing for qualified applicants. Cuvo makes no representation about revenue.

**Cuvo Health plans for a supplement brand, as published on October 6, 2026**

| Plan | Price | Storefront path | API path |
| --- | --- | --- | --- |
| **Launch** | $997 a month after a $9,800 setup | Branded program storefront, intake and checkout | Not included |
| **Grow** | $2,500 a month after a $15,000 setup | Adds a website buildout and expedited LegitScript | API, webhooks, MCP and CRM sync |
| **Enterprise** | Custom | Unlimited brands on one account | Adds custom integrations, SOC 2 Type II and SSO |
| **Cuvo Prescribe** | Custom | The brand's own storefront and checkout | Cuvo's providers and pharmacy rails in the brand's stack |

**Best for**
- Supplement brand adding its first program: Cuvo Health: a branded program storefront beside the store, typically live in under 30 days
- Custom Shopify or headless storefront: Cuvo Grow: the Integrations API, signed webhooks and MCP
- Brand keeping its own stack: Cuvo Prescribe: Cuvo's providers and partner pharmacies in the current system, live in under a week
- Wellness brand starting with labs: Cuvo Health: provider-ordered Labcorp and Quest panels, then a prescription program
- Med spa group or multi-brand company: Cuvo Enterprise: unlimited brands on one account

## How to choose a telehealth partner for a supplement brand

Get these answers in writing before signing:

1. Where every health answer, chart note and prescription is stored, and proof none reaches the store
2. Who signs the business associate agreement
3. Which treatment categories run on the plan you buy
4. Which pharmacies dispense to each state, and the medication markup
5. Whose merchant account receives prescription payments
6. Which events the webhooks carry, and whether any include clinical detail
7. Whether a sandbox is open before signing
8. Setup, monthly, per-consult and percentage-of-sales fees, stated separately
9. Who files and maintains LegitScript certification

> **Get all nine answers on one call** Cuvo runs this list on its discovery call and publishes its fees, its API contract and its sandbox before anyone signs. [Book a discovery call](/booking) · [See pricing](/pricing)

## Frequently asked questions

**Q: What is the best platform to add prescription treatments to a supplement brand?**

A: Cuvo Health. It runs the regulated side a supplement store cannot hold: 300+ board-certified providers licensed in all 50 states, a branded intake with identity verification, e-prescribing over Surescripts to a partner pharmacy network of 17 licensed pharmacies at 0% markup, and HIPAA-compliant infrastructure with a business associate agreement on every plan. Pricing is published at $25 per completed consult with no revenue share.

**Q: How do you add online doctor consultations to a supplement store checkout?**

A: Run a prescription program with its own intake and checkout beside the supplement cart, have a provider licensed in the patient's state review each case, and ship only after approval; the provider can be a physician, nurse practitioner or physician assistant. On Cuvo Health the program storefront, intake and checkout run under the brand's name, and more than 300 providers review cases 24 hours a day with a first review as fast as 15 minutes.

**Q: Can a supplement company sell prescription drugs?**

A: It can sell a prescription program when a licensed provider reviews each patient and a licensed pharmacy dispenses, usually through a management company paired with a physician-owned professional entity. Cuvo Health builds and maintains that structure and supplies the providers and the partner pharmacy network, so the founder needs no medical license.

**Q: What is the difference between a structure/function claim and a disease claim?**

A: A structure/function claim describes how an ingredient affects normal body structure or function, such as "calcium builds strong bones," and carries FDA's disclaimer. A disease claim says a product treats or prevents a disease, which only a drug may claim; FDA's criteria in 21 CFR 101.93(g) include substituting for or augmenting a disease therapy. On Cuvo, prescription programs run on their own pages and intake, apart from supplement copy. This is general information, not legal advice.

**Q: Do supplement ads need the FDA disclaimer?**

A: The DSHEA disclaimer is a labeling requirement; the FTC says it is not required in other advertising and will not cure a deceptive ad, and every health claim still needs competent and reliable scientific evidence. On Cuvo, the brand keeps its own marketing, while Cuvo manages the LegitScript certification Google requires before US telemedicine ads run.

**Q: Can supplements and prescriptions be sold in the same checkout?**

A: Not in a standard Shopify checkout, because Shopify Payments lists prescription drugs as prohibited and Shopify's policy excludes HIPAA-protected health information. The supplement cart stays in the store and the prescription program checks out separately. On Cuvo Health that checkout runs under the brand's name and settles to the brand's own merchant account.

**Q: Is a supplement store's health quiz covered by HIPAA?**

A: Usually not, since HIPAA covers health plans, clearinghouses, providers that bill electronically and their business associates. The FTC's Health Breach Notification Rule can still apply, and it treats sharing health information with an ad network without consent as a breach. On Cuvo, the prescription intake runs on HIPAA-compliant infrastructure under a business associate agreement, separate from any store quiz.

**Q: How do I connect a custom storefront to a prescription platform by API?**

A: Have the storefront's server call the platform for each licensed step and listen for signed webhooks. On Cuvo Health, the Integrations API at api.cuvo.co creates patients, records consents, files cases for provider review and reports decisions, prescriptions and shipments through 32 signed event types, with a sandbox before go-live, on Grow, Enterprise and Cuvo Prescribe.

**Read next**
- [Add prescription treatments to a Shopify store](/blog/ecommerce-telehealth-add-prescriptions-to-shopify): Intake-first vs checkout-first, and the custom Shopify build by API
- [CRM, Shopify and API integrations](/integrations): Store connection patterns, CRM sync and Cuvo Prescribe
- [Telehealth API](/telehealth-api): OpenAPI 3.1 contract, signed webhooks, sandbox, MCP
- [Pharmacy and e-prescribing](/pharmacy): Surescripts, EPCS, 17 licensed partner pharmacies, cold chain
- [Lab testing under your brand](/labs): Labcorp, Quest, Tasso kits and mobile draws
- [White label telehealth for DTC brands](/solutions/dtc-brands): What Cuvo operates and what the brand runs
- [HIPAA for founders](/blog/hipaa-for-founders): Business associate agreements and what they cover
- [LegitScript certification timeline](/blog/legitscript-certification-timeline): Fees, review time and the Google and Meta rules
- [Pricing](/pricing): $25 consults, 0% markup, month to month

**Sources**
- [FDA: Structure/function claims](https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/structurefunction-claims): Examples, 30-day notification, the two-part disclaimer
- [21 CFR 101.93: Certain types of statements for dietary supplements](https://www.ecfr.gov/current/title-21/chapter-I/subchapter-B/part-101/subpart-F/section-101.93): Disclaimer wording and the disease-claim criteria in (g)
- [FTC: Health Products Compliance Guidance](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance): Substantiation, DSHEA disclaimer in ads, testimonials, FDA status claims
- [FDA: Concerns with unapproved GLP-1 drugs used for weight loss](https://www.fda.gov/drugs/postmarket-drug-safety-information-patients-and-providers/fdas-concerns-unapproved-glp-1-drugs-used-weight-loss): Compounded drugs are not FDA approved; warm-delivery complaints
- [FDA BeSafeRx: Considering an online pharmacy](https://www.fda.gov/drugs/besaferx-your-source-online-pharmacy-information/considering-online-pharmacy): Signs of a safe online pharmacy
- [FDA: Drug Supply Chain Security Act](https://www.fda.gov/drugs/drug-supply-chain-integrity/drug-supply-chain-security-act-dscsa): Package-level tracing of prescription drugs
- [FDA: Pharmacists and DSCSA requirements](https://www.fda.gov/drugs/drug-supply-chain-security-act-dscsa/pharmacists-utilize-dscsa-requirements-protect-your-patients): Dispensers and trading partners
- [45 CFR 160.103: HIPAA definitions](https://www.ecfr.gov/current/title-45/subtitle-A/subchapter-C/part-160/subpart-A/section-160.103): Business associate, covered entity, protected health information
- [45 CFR 164.504: Business associate contracts](https://www.ecfr.gov/current/title-45/subtitle-A/subchapter-C/part-164/subpart-E/section-164.504): What the contract must contain
- [45 CFR 164.508: Uses and disclosures requiring authorization](https://www.ecfr.gov/current/title-45/subtitle-A/subchapter-C/part-164/subpart-E/section-164.508): Authorization required for marketing, (a)(3)
- [FTC: Complying with the Health Breach Notification Rule](https://www.ftc.gov/business-guidance/resources/complying-ftcs-health-breach-notification-rule-0): Health data outside HIPAA; unauthorized disclosure as a breach
- [Shopify Acceptable Use Policy](https://www.shopify.com/legal/aup): Protected health information subject to HIPAA is not supported
- [Shopify Payments eligibility](https://help.shopify.com/en/manual/payments/shopify-payments/onboarding/eligibility): Prescription drugs and pseudo pharmaceuticals listed as prohibited
- [Google Ads healthcare and medicines policy](https://support.google.com/adspolicy/answer/176031): LegitScript verification for US telemedicine ads
- [LegitScript healthcare certification](https://www.legitscript.com/certification/healthcare-certification/): Platforms where pharmacy and prescription drug ads call for certification

*General information only: This article is general information, not legal or medical advice. Every clinical decision, including candidacy, prescribing, dosing and refills, rests solely with the treating licensed provider. FDA, FTC and HIPAA rules and Shopify, Google and LegitScript policies are described as read on October 6, 2026 and may change; how they apply depends on each brand's facts. Competitor facts reflect public sources as reviewed on September 30, 2026. LegitScript certification is not guaranteed. Cuvo makes no representation about revenue, and brands remain responsible for their own products, labels and marketing claims.*

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