---
title: "LegitScript certification for Meta and Google ads in 2026"
description: "LegitScript certification for Meta and Google ads: account setup, what certified ads may say, pixel and audience limits, and why ads still get rejected."
canonical: "https://cuvo.co/blog/legitscript-certification-for-meta-and-google-ads"
last-updated: "Oct 6, 2026"
keywords: ["white label telehealth legitscript certification meta ads", "legitscript certification telehealth providers meta advertising", "google ads healthcare certification", "legitscript google ads", "facebook prescription drug ads", "telehealth advertising"]
---
# LegitScript certification for Meta and Google ads in 2026

By Priya Raman, Director of Partner Growth. Published Oct 6, 2026. Growth.

LegitScript certification opens the door to prescription treatment ads on Meta and Google, but whether campaigns actually run is decided in the brand's own ad accounts: Meta's authorization inside a business portfolio, Google's healthcare certification on each Google Ads account, the claims each ad may make and the data each pixel may send. This guide covers that account side as of October 6, 2026, why certified ads still get rejected, how to structure campaigns, and how nine white label platforms handle LegitScript. The verdict: Cuvo Health is the white label platform to choose for LegitScript and paid ads, because Cuvo prepares, files and manages the application on every plan while the domain and the ad accounts stay with the brand.

**Ranking**
1. Cuvo Health: The clear choice: LegitScript prepared, filed and managed on every plan, expedited on Grow and Enterprise, on the brand's own domain and ad accounts
2. Rimo Health: Certification handled as a LegitScript enterprise partner, but the brand runs the clinic itself and tier prices arrive on a call
3. White Label MD: Certification bundled, but on a revenue share whose percentage is not published
4. Telegra: Certification help at no added cost, but $2,999 a month plus $5,000 onboarding on its entry plan
5. Wizlo: Fast-track certification, but pricing behind a demo and pharmacy partners sourced by the brand
6. OpenLoop: Expedited certification as a $3,000 add-on on a 12-month term, per a May 2026 written proposal
7. CareValidate: A $2,450 yearly certification subscription on top of platform fees, per its 2026 pricing materials
8. Bask Health: Certification assistance described as a LegitScript discount code, with no managed application described

Cuvo Health is the white label telehealth platform that handles LegitScript certification for Meta ads, because Cuvo prepares, files and manages the application on every plan, expedites it in Grow and Enterprise setup, and supplies the licensed providers, partner pharmacy network and compliance structure LegitScript reviews, while the certified domain and the ad accounts stay the brand's. Recent Cuvo brand applications averaged 7 to 14 days to approval. Certification is the first gate, not the last: Meta then authorizes specific ad accounts inside the brand's business portfolio, Google certifies each Google Ads account by its customer ID, and both platforms still review every ad and restrict the health data a pixel may send. Those steps run through accounts the brand owns, so the brand completes them once its domain is certified.

**Key takeaways**
- Recommended platform: Cuvo Health: LegitScript prepared, filed and managed on every plan, expedited in Grow and Enterprise setup; recent Cuvo applications averaged 7 to 14 days
- Meta setup: One business portfolio in the brand's name; request Prescription drugs ads authorization with the certified URL for the ad accounts inside it
- Google setup: Apply for Telemedicine certification on each child Google Ads account, never the manager account, with the customer ID and certified domain
- What ads may say: Authorized Meta ads may show price, delivery and sales calls to action; unqualified outcome promises and condition-asserting copy are still out
- Data limits: Meta can restrict a telemedicine site's pixel data; Google bars Customer Match and lookalike segments for health ads

One disclosure: Cuvo publishes this blog and ranks itself first. Rival facts come from Cuvo's sourced comparison profiles, reviewed between September 11 and October 3, 2026, including OpenLoop's May 2026 written proposal and CareValidate's 2026 pricing materials. Meta, Google and LegitScript pages were read on October 6, 2026. Where a company publishes nothing, the table says so.

## How we compared white label platforms on LegitScript

1. Whether the platform files the LegitScript application, or offers help, a discount or a paid add-on.
2. Whose domain is certified, and what happens to the certificate if the brand leaves.
3. What certification costs on top of the platform fee, and whether that is published.
4. Whether the platform supplies the providers, pharmacy network and MSO structure LegitScript reviews.
5. Whether the brand keeps its own Meta and Google ad accounts.

**Who handles LegitScript for Meta and Google ads, by platform, as published**

| Platform | LegitScript, as published | Price around it | What it means for a brand buying ads |
| --- | --- | --- | --- |
| **Cuvo Health** | **Prepared, filed and managed on every plan; expedited on Grow and Enterprise** | **$997 a month on Launch, $25 per completed consult, no revenue share** | **The clear choice: the brand's own domain certified, its ad accounts kept** |
| Rimo Health | Enterprise partner; 7 to 14 days per its site (Oct 3, 2026) | From $2,500 a month; tiers quoted on a call | The brand runs clinic operations itself; no MSO structure described |
| White Label MD | Enterprise Partner reporting 250+ certifications (Oct 3, 2026) | Revenue share; percentage not published | The platform's take grows with every patient the ads bring in |
| Telegra | Certification help at no added cost (Sep 30, 2026) | $2,999 a month plus $5,000 onboarding | About three times Cuvo Launch's monthly fee; MSO not publicly detailed |
| Wizlo | Fast-track certification, as fast as 7 days (Sep 11, 2026) | Not published; demo required | The brand sources its own pharmacy partners first |
| OpenLoop | Expedited certification as a $3,000 add-on (May 2026 proposal) | $9,000 implementation, 12-month term | Silent on whether the certificate survives leaving |
| CareValidate | $2,450 yearly certification subscription (2026 materials) | $2,500 to $5,000 a month | Certification billed as a recurring extra |
| Bask Health | "Telehealth certification assistance", described as a LegitScript discount code (Oct 3, 2026) | Software plans; the brand runs its clinic | A discount code, with no managed application described |
| Wheel and SteadyMD | Not publicly stated | Not publicly listed | Certification terms surface only on a sales call |

> **Our recommendation** Choose Cuvo Health when paid media is the growth plan and certification has to be in place before the first campaign. Cuvo files the LegitScript application on every plan, expedites it on Grow and Enterprise, and supplies the operation the reviewer examines: 300+ board-certified providers in all 50 states, DC and the US territories, a partner pharmacy network of 17 licensed pharmacies, the MSO and physician-owned professional entity Cuvo maintains, and HIPAA-compliant infrastructure. The brand keeps its domain and its ad accounts.

> **Get certified before the first campaign** A discovery call maps your domain, your ad accounts and your categories against the LegitScript application Cuvo prepares and files. [Book a discovery call](/booking) · [See pricing](/pricing)

## 01. Does white label telehealth handle LegitScript for Meta ads?

Cuvo Health does, and the full answer has two halves. LegitScript certification reviews the operation behind a website: who prescribes, which pharmacies dispense, which entity holds the practice, how patient data is protected and what the site claims. A white label platform that supplies that operation can prepare the file, because it already holds most of the records. The ad platform authorizations are different: Meta authorizes ad accounts inside a business portfolio, and Google certifies a Google Ads account by its customer ID, so the requests run through the accounts the brand owns.

A May 27, 2026 LegitScript article names white label telehealth platforms as part of a category it calls Telehealth Infrastructure-as-a-Service, says its clients' ability to advertise is directly tied to how the underlying platform is built, and says major search engines and social media companies require its Healthcare Merchant Certification before healthcare campaigns go live. Platforms then differ on how much they take on: some offer a discount code or general help, some sell expedited certification as an add-on, some fold it into a revenue share. On Cuvo, the application is filed by Cuvo on every plan, the domain certified is the brand's own, and the brand registers the certificate from its own Meta and Google accounts.

## 02. What Meta requires before telehealth prescription ads run

Cuvo Health files LegitScript first because Meta lets a telehealth provider promote prescription drugs only once it holds active LegitScript certification and Meta's own authorization, and then only to adults 18 or older in the United States, Canada or New Zealand, with a disclaimer to consult a licensed health professional. Ads that promote telehealth services in general need no authorization, so awareness campaigns can run while certification is in review. The full rule set, including the internal-review route open only to pharmaceutical manufacturers, is in section 02 of Cuvo's LegitScript certification guide.

**Meta's rules in full**
- [Do Google Ads and Meta require LegitScript for telehealth?](/blog/legitscript-certification-timeline#do-google-ads-and-meta-require-legitscript-for-telehealth): Section 02 of Cuvo's LegitScript certification guide

## 03. What Google Ads requires from telemedicine advertisers

Cuvo Health treats LegitScript as step one on Google too: Google allows US telemedicine providers accredited by LegitScript, and the advertiser must also hold Google's own healthcare certification. In US campaigns, prescription drug terms may appear in ads and landing pages without certification, but bidding on them as keywords requires it, and telemedicine providers need certification in any case. Google's warning and suspension rules are covered in the same section of Cuvo's LegitScript guide; the application itself is in section 04 below.

**Google's rules in full**
- [Google's LegitScript and certification requirements](/blog/legitscript-certification-timeline#do-google-ads-and-meta-require-legitscript-for-telehealth): Warnings, suspensions and the unauthorized pharmacies policy

## 04. How to set up Meta and Google ad accounts for certification

Cuvo Health's part ends at the certified domain; the brand's part is the accounts, and they move fastest when they are ready before certification lands. Each platform needs three things in place: an account owned by the brand's legal entity, the platform's identity check, and the healthcare authorization itself. The steps below are as Meta, Google and LegitScript published them on October 6, 2026.

On Meta, the container is the business portfolio. Business verification, which Meta says is required for certain advertising, billing and spending features, can be started only by someone with full control of the portfolio, from Security Center. The legal business name, address, phone number and website must exactly match the legal entity, the website must load over HTTPS, and a decision can take up to 14 business days. Meta does not list verification as a step in its prescription drug flow, but editing business details later restarts it, so verifying the same entity that holds the LegitScript certificate avoids a second round.

The prescription drug request sits in the Authorizations and verifications tab of Meta Business Suite. The brand picks the eligible country, which must be one its LegitScript certification covers, chooses Telehealth Provider, Online Pharmacy or Pharmaceutical Manufacturer, selects Verify using LegitScript, enters the certified website URL rather than the LegitScript verification link, then names the business and selects the ad accounts to authorize. Meta shows the status right after submission, and a URL that is not certified or not in good standing stops the request. LegitScript tells advertisers to match the classification on their verification page, and a panelist at its May 2026 webinar said most telehealth providers classify as telemedicine unless they own and operate a pharmacy. On Cuvo, prescriptions are filled by a partner pharmacy network, so a brand generally applies as a telehealth provider.

On Google, the unit is the individual Google Ads account. Google asks advertisers to identify the certification type before applying, Telemedicine for a telehealth brand, and not to apply for a category that does not match the business model. The online application goes in at the child account level, never the manager (MCC) account, with the Google Ads customer ID and the certified domain, and LegitScript tells certified merchants to use their public verification link on Google's form. Google wants the website fully functional and globally accessible before review, and a denial states its reason: fix the issue and reapply, or reply to the rejection email if the denial looks wrong. Separately, Google says all advertisers will eventually complete advertiser verification, which puts the verified name and location in ad disclosures and the Ads Transparency Center, so the account should be verified as the brand's own entity.

**Prescription ad setup on Meta and Google, step by step**

| Step | Meta | Google Ads |
| --- | --- | --- |
| **Account owner** | A business portfolio where the brand holds full control | A child Google Ads account under the brand's own login |
| **Identity check** | Business verification in Security Center, details matching the legal entity | Advertiser verification; name and location shown in ad disclosures |
| **Where to apply** | Business Suite, Authorizations and verifications, Prescription drugs ads | Google's online healthcare certification application |
| **What to provide** | Country, business type, certified website URL, business name, ad accounts | Certification type, customer ID, certified domain, LegitScript verification link |
| **Which accounts** | Those selected, extendable within the same business portfolio | Each child account, never the manager account; one application per location or group |
| **Decision** | Status shown right after submission | Reviewed by Google; a denial states its reason |
| **Keeping it** | Active LegitScript certification, or authorization may be revoked | Certification for every location the campaigns target |

Domain choices decide how far one certificate stretches. LegitScript certifies a root domain: its FAQ says that if example.com is certified, shop.example.com and support.example.com are covered, while each additional root domain pays its own fees. A brand that sends prescription ads to a second root domain needs that domain certified too. On Cuvo, every plan runs on the brand's own custom domain, and on Grow Cuvo's team builds the website that domain serves.

Ownership is the last decision. Meta extends an authorization only to ad accounts in the same business portfolio, and Google ties certification to a customer ID, so an account the agency owns keeps its authorization when the agency leaves. Keep the accounts in the brand's own Meta business portfolio and Google Ads login, and give agencies access. Google accepts an agency's application for a brand when the agency documents its relationship with the advertiser.

## 05. What can a certified telehealth ad say, and what can it not?

Cuvo Health brands move from general telehealth messages to named treatments once certification and authorization clear, and Meta publishes a non-exhaustive list of what an authorized prescription drug advertiser may do. On Google, a campaign that targets allowed locations from a properly certified domain runs with the status Eligible (limited), and a certified telemedicine advertiser can bid on prescription drug terms as keywords in US campaigns. The other column is just as long:

**What a certified telehealth ad may and may not do, as published October 6, 2026**

| Topic | Allowed once authorized | Still not allowed |
| --- | --- | --- |
| **Price and delivery** | The drug's price, price or delivery discounts, paid or free delivery (Meta) | Offering prescription drugs without a prescription (Google) |
| **Calls to action** | Explicit sales language and in-stock availability (Meta) | Clickbait or sensational, exaggerated health claims (Meta) |
| **Efficacy** | Efficacy information, including comparisons to other brands or results from use (Meta) | Promised outcomes within a set timeframe without qualifiers (Meta); claims without competent and reliable scientific evidence (FTC) |
| **Compounded GLP-1** | Access, cost, the clinical experience and telehealth convenience (LegitScript's panel) | Any claim that a compounded drug is the same as an FDA-approved drug (FDA) |
| **Hormone therapy** | A prescribed treatment with a provider consultation, disclosed on the landing page (LegitScript's panel) | Claims of FDA approval for specific formulations, or guaranteed results (LegitScript's panel) |
| **Audience** | Adults 18 or older in the US, Canada or New Zealand, where certified (Meta) | Copy that asserts or implies the viewer has a condition (Meta) |
| **Search keywords** | Prescription drug terms as keywords in US campaigns, once certified (Google) | Drug-term keywords before Google certification (Google) |

Meta's permission to share efficacy information does not lower the federal standard. The FTC's Health Products Compliance Guidance says health benefit claims need competent and reliable scientific evidence, generally randomized controlled trials, and that "results not typical" does not cure a dramatic testimonial. For compounded GLP-1 programs, the FDA lists a company that "makes claims such as the compounded drug is the same as an FDA-approved drug" among its telehealth red flags. LegitScript's webinar panel added that hormone and testosterone landing pages should state that treatment requires a prescription, that licensed providers are involved and that a medical consultation is part of the process. On Cuvo, licensed providers make every clinical decision, and campaign claims remain the brand's to write and substantiate.

Some rules never move with certification. The age and country limits stay, every ad is still reviewed, and Meta says authorization may be revoked if the advertiser no longer holds active LegitScript certification, which makes the renewal and change notices covered in Cuvo's LegitScript guide part of the media plan.

## 06. What pixel and audience limits apply to telehealth ads?

Cuvo Health keeps intake and patient records on its HIPAA-compliant infrastructure under a BAA, so patient data stays out of the store; the ad accounts carry their own data rules on top. Meta's Business Tools terms prohibit sharing health information through data such as URL parameters, custom audiences, custom conversions, custom event names and custom data, and Meta says the names and criteria chosen for events, conversions and audiences must not reflect, imply or be based on it.

Meta also sorts websites into data source categories, and its Health and wellness category lists a telemedicine platform and a pharmacy among its examples. A site in a restricted category can face core setup, which strips custom parameters and everything in a URL after the domain; restrictions on certain mid and lower funnel standard events; or full restrictions on sharing events. Meta says custom events are then blocked until reviewed, automatic advanced matching may be unavailable, and custom audiences built on URLs or custom parameters may not populate. Since September 2, 2025, Meta has flagged custom conversions that suggest a specific health condition, such as diabetes, and flagged conversions or audiences cannot be used to create new campaigns.

Google treats health as a sensitive interest category, covering physical and mental health conditions, sexual health and treatments for chronic conditions. Ads in it cannot use advertiser-curated audiences: Customer Match, your data segments, audience expansion and lookalike segments are out. Predefined Google audiences such as in-market, affinity, demographics and life events remain available, and users under 18 are not eligible for personalized ads of any kind.

**Data limits for telehealth advertisers, as published October 6, 2026**

| Limit | Meta | Google |
| --- | --- | --- |
| **What is restricted** | Health information in pixel and other Business Tools data | Advertiser-curated audiences for ads in the health category |
| **How it is applied** | Data source categories, then core setup, standard-event limits or full restrictions | Health as a sensitive interest category under personalized ads |
| **Audiences** | Flagged custom and lookalike audiences cannot run new campaigns | No Customer Match, your data segments, audience expansion or lookalikes |
| **What still works** | Upper-funnel events; awareness, engagement and traffic objectives | Predefined audiences: in-market, affinity, demographics, life events |
| **If flagged in error** | Request a review in Ads Manager, Events Manager or Audience Manager | Remove curated audiences, or appeal the policy decision from the account |

Both platforms say their filters are not a substitute for the advertiser's own compliance. The tracking plan that fits both rules names events and URL parameters for actions, such as a started intake or a completed checkout, and never for a condition, a medication or a treatment page.

> **See the operation your campaigns send patients to** On the call, Cuvo walks through the intake, provider review and partner pharmacy fulfillment LegitScript reviews, and maps your ad plan against it. [Book a discovery call](/booking) · [See compliance on Cuvo](/compliance)

## 07. Why do certified telehealth ads still get rejected?

Cuvo Health brands write their own ads, and certification does not make an ad compliant. LegitScript's May 13, 2026 webinar recap says all major platforms flag health ads automatically, so even well-crafted, compliant ads get caught at some point, and names the most common substantive reasons for rejection: unsubstantiated claims, missing disclosures, restricted drug names and before-and-after imagery. Its advice is to load the certification into each platform in advance, keep documentation organized and be ready to dispute quickly, since a human review often finds the flag was an error.

**Common rejection causes for certified telehealth ads, and the fix**

| Cause | Where the rule sits | The fix |
| --- | --- | --- |
| **Automated flag on compliant copy** | Keyword and content filters on every major platform, per LegitScript's recap | Certification loaded in advance, documents ready, a dispute filed quickly |
| **Missing prescription disclaimer** | Meta Drugs and Pharmaceuticals standard | Add the consult-a-licensed-professional disclaimer |
| **Body-shaming weight loss creative** | Meta Health and Wellness: no pinched fat, no statements of inferiority | Show access, the consultation and delivery |
| **Atypical testimonials** | FTC guidance; 16 CFR 255.2(b) | Disclose generally expected results; "results not typical" is not enough |
| **Before-and-after photos in ads** | LegitScript's recap; 16 CFR 255.2 | Keep them out of ads; landing pages only, with full disclosures |
| **Testosterone framed as performance** | Meta lists anabolic steroids as unsafe substances; LegitScript's recap | Present TRT as a prescribed hormone treatment |
| **Certification denied on the landing page** | Google: site not fully functional or globally accessible, or using terms not certified | Fix the page, then reapply or reply to the rejection email |

Federal standards sit under the platform rules. Under 16 CFR 255.2(b), a consumer testimonial is likely read as representative of what consumers will generally achieve, so an advertiser without substantiation for that must clearly disclose the generally expected result, and one of the section's own examples is a weight loss before-and-after ad. LegitScript's panel suggests keeping before-and-after images, if used at all, on landing pages with room for full disclosures. On Cuvo, the brand owns its creative, so a claims checklist and approved backup creative belong in the launch plan.

## 08. How should a paid-media team structure campaigns?

Cuvo Health sees the cleanest launches from brands that build around their most regulated product. LegitScript's recap gives the rule of thumb: a campaign is held to the requirements of its most regulated product, so one that mixes over-the-counter offerings with prescription treatment must meet pharmaceutical standards throughout, and a supplement line beside a prescription program is the same split. A structure that holds up under review:

- Separate campaigns, landing pages and, where possible, ad accounts for supplements and for prescription programs
- Prescription campaigns only in authorized accounts, targeted to US adults
- Event names and URL parameters that describe actions, never a condition or a medication
- Google health campaigns on predefined audiences, not Customer Match, your data segments or lookalike segments
- On Meta, awareness, engagement or traffic objectives if a site's event data is fully restricted
- Backup creative approved and queued, with the verification link ready for disputes
- One named owner tracking policy changes across every account

The split matters most for an established supplement, nutrition, fitness or med spa brand whose campaigns already run on Meta and Google: those stay as they are, and the prescription program launches in authorized accounts on the certified domain. On Cuvo, the brand keeps its store, catalog and audience, and revenue settles directly to its own merchant account.

## 09. How does Cuvo hand the certificate to the brand's ad accounts?

Cuvo Health prepares, files and manages the LegitScript application for every brand on Launch, Grow and Enterprise, and expedites it in Grow and Enterprise setup. Cuvo assembles the policies, licensing records and documentation LegitScript reviews and manages the process to a decision; the brand reviews and signs. Recent Cuvo brand applications averaged 7 to 14 days, the fastest 3 days, against Cuvo's benchmark of 3 to 6 months for a brand filing alone. The handoff to the ad accounts runs in this order:

1. During setup, Cuvo files the LegitScript application for the brand's own custom domain, while the brand creates or confirms its Meta business portfolio and Google Ads account in its own legal name.
2. On approval, LegitScript publishes the public verification link for that domain, which it tells merchants to use on Google's form.
3. The brand requests Meta's prescription drug ads authorization with the certified website URL and selects its own ad accounts.
4. The brand, or an agency with documented authority, applies for Google's Telemedicine certification on each child account.
5. Prescription campaigns launch only in the authorized accounts, pointed at the certified domain.
6. LegitScript expects notice when services, ownership, locations or websites change, and renewal follows about a year after approval.

**LegitScript and paid ads on Cuvo: who does what**

| Task | Cuvo | The brand |
| --- | --- | --- |
| **LegitScript application** | Prepares, files and manages it | Reviews and signs |
| **The operation reviewed** | Providers, partner pharmacy network, MSO, HIPAA infrastructure | Its principals' history and its claims |
| **Certified domain** | Program on the brand's custom domain; website built on Grow | Owns the domain and its copy |
| **Meta and Google authorization** | The certification both platforms check | Requests it from its own accounts |
| **Campaigns and tracking** | Providers make every clinical decision | Writes, targets and measures every ad |

**LegitScript on each Cuvo plan, as published on the pricing page**

| Plan | LegitScript certification | Also relevant to ads | Published price |
| --- | --- | --- | --- |
| **Launch** | Prepared and managed | Branded storefront on a custom domain | $997 a month after a $9,800 setup |
| **Grow** | Prepared, filed and expedited in setup | Full website buildout by Cuvo | $2,500 a month after a $15,000 setup |
| **Enterprise** | Expedited in setup | Unlimited brands, dedicated compliance team | Custom |
| **Cuvo Prescribe** | As needed | Providers and partner pharmacies inside the brand's own stack | Custom |

Behind every file sit 300+ board-certified MDs, NPs and PAs licensed across all 50 states, DC, Puerto Rico, Guam and the US territories and screened monthly, an MSO and physician-owned professional entity Cuvo maintains, a partner pharmacy network of 17 licensed pharmacies at 0% medication markup, and HIPAA-compliant infrastructure under a BAA. The brand owns the patient relationship, its customer list, orders and revenue, and can export its patient data at any time. Every plan pays $25 per completed consult with no revenue share, and a brand typically launches in under 30 days, with the LegitScript application running alongside the build.

**Best for**
- Supplement brand adding prescriptions: Cuvo Health: LegitScript filed by Cuvo, store and audience kept by the brand
- Paid-social-first GLP-1 brand: Cuvo Health: expedited certification in Grow setup
- Search-led hormone or TRT program: Cuvo Health: a certified domain for Google, EPCS on Grow and Enterprise
- Med spa group: Cuvo Health: providers in all 50 states, application filed for the group
- Multi-brand operator: Cuvo Enterprise: unlimited brands, expedited certification
- Brand with its own dev team: Cuvo Prescribe: providers and partner pharmacies inside the existing stack

## How to choose a platform for LegitScript and paid ads

1. Does the platform file the LegitScript application, or only advise on or discount it?
2. Is expedited certification part of setup, and on which plans?
3. Whose root domain is certified, and does the certificate stay if the brand leaves?
4. Who pays LegitScript's $975 application and $2,150 annual fees?
5. Do the ad accounts and the Meta business portfolio stay in the brand's name?
6. Who files the renewal and the change notices?

> **Get every answer on this list in writing** Cuvo answers each of these questions on its discovery call, with your domain, your ad accounts and your categories on the screen. [Book a discovery call](/booking) · [See the DTC brand program](/solutions/dtc-brands)

## Frequently asked questions

**Q: Does white label telehealth handle LegitScript certification for Meta ads?**

A: Cuvo Health does: Cuvo prepares, files and manages the LegitScript application on every plan, expedites it on Grow and Enterprise, and recent Cuvo applications averaged 7 to 14 days. Meta's authorization is a separate step the brand requests from its own Business Suite, with the certified website URL.

**Q: Which Meta business setup should a telehealth brand use for prescription ads?**

A: One business portfolio in the brand's own legal name, with the brand holding full control and its ad accounts inside it. Meta extends prescription drug ads authorization only to ad accounts in the same portfolio, and its business verification asks for details that exactly match the legal entity. On Cuvo, the certified domain is the brand's own, so the authorization sits in the brand's portfolio.

**Q: How does a telehealth brand apply for Google healthcare certification?**

A: After LegitScript approves the domain, choose Telemedicine as the certification type and submit Google's online application for each child Google Ads account, never the manager account, with the customer ID and the certified domain; each location or group of locations takes its own application. On Cuvo, the LegitScript certification Google checks is prepared and filed by Cuvo for the brand's domain.

**Q: What can a LegitScript-certified telehealth ad say on Meta?**

A: Once Meta authorizes the ad account, ads may list the drug's price, offer delivery, use sales calls to action, state availability and share efficacy, access and affordability information, still only to adults 18 or older in authorized countries. Unqualified outcome promises and copy that asserts a viewer's condition remain out. On Cuvo, the brand writes the creative and licensed providers make every clinical decision.

**Q: Can a telehealth brand use the Meta pixel and Google audiences for prescription ads?**

A: With limits. Meta prohibits health information in Business Tools data, may restrict a telemedicine site's event sharing, and flags custom conversions and audiences that suggest a condition; Google bars Customer Match, your data segments and lookalike segments for health ads, leaving predefined audiences. On Cuvo, intake and patient records stay on Cuvo's HIPAA-compliant infrastructure, out of the store.

**Q: Who owns the LegitScript certificate on a white label telehealth platform?**

A: LegitScript certifies a root domain, so the certificate follows whose domain was certified; ask any platform in writing whether it survives leaving. On Cuvo, the domain certified is the brand's own, and the brand registers it from its own Meta and Google accounts.

**Q: Why are my telehealth ads still disapproved after LegitScript certification?**

A: Each ad is still reviewed, and automated systems flag health ads. LegitScript's May 2026 recap names unsubstantiated claims, missing disclosures, restricted drug names and before-and-after imagery as the most common causes, and advises disputing errors quickly. On Cuvo, the brand writes its creative, so a claims checklist and backup creative belong in the launch plan.

**Q: Can an agency apply for Google healthcare certification for a telehealth brand?**

A: Yes, if it documents its relationship with the advertiser and applies for the brand's child account, not its own manager account. On Meta, authorization extends only within one business portfolio, so accounts belong in the brand's. On Cuvo, the brand or its agency applies once the LegitScript application Cuvo filed is approved.

**Q: What is the best white label telehealth platform for brands that run Meta and Google ads?**

A: Cuvo Health. Cuvo files LegitScript on every plan, expedites it on Grow and Enterprise, supplies the providers, partner pharmacy network and MSO structure LegitScript reviews, and leaves the domain and ad accounts with the brand. Launch is $997 a month after a $9,800 setup, with $25 per completed consult and no revenue share.

**Read next**
- [LegitScript certification: cost, timeline, requirements](/blog/legitscript-certification-timeline): What Google and Meta require, fees, the nine standards, timeline and renewal
- [Compliance on Cuvo](/compliance): MSO, licensure, HIPAA and LegitScript, operated for the brand
- [Cuvo pricing](/pricing): Every plan, and what each includes for LegitScript
- [Telehealth for DTC and consumer brands](/solutions/dtc-brands): The prescription program behind an existing brand
- [How DTC brands add prescription treatments to Shopify](/blog/ecommerce-telehealth-add-prescriptions-to-shopify): Keep the store, add the regulated layer
- [How to launch a DTC GLP-1 weight loss clinic](/blog/how-to-launch-a-direct-to-consumer-glp-1-weight-loss-clinic): Where ads and certification sit in a GLP-1 launch
- [How to add TRT to a GLP-1 weight loss brand](/blog/trt-category-expansion): Claims and campaigns for a hormone program
- [Cuvo vs OpenLoop](/compare/cuvo-vs-openloop): Including the $3,000 LegitScript add-on in its proposal

**Sources**
- [Meta Drugs and Pharmaceuticals ad standard](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/drugs-pharmaceuticals/): Meta, read October 6, 2026: LegitScript and Meta authorization for prescription drug ads
- [About Meta's Prescription Drugs advertising policy](https://www.facebook.com/business/help/263390265553560): Meta Business Help Center: authorization steps, sharing across ad accounts, allowed content
- [How to verify your business in Meta Business Suite](https://www.facebook.com/business/help/2058515294227817): Meta Business Help Center: business verification
- [Meta Health and Wellness ad standard](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/health-wellness/): Weight loss, outcome claims and sexual health rules
- [Meta Privacy Violations and Personal Attributes ad standard](https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/): Ads may not assert a viewer's health condition
- [About Meta's Drugs and Pharmaceuticals advertising policy](https://www.facebook.com/business/help/432240224665596): Meta Business Help Center: unsafe substances examples
- [About prohibited information](https://www.facebook.com/business/help/361948878201809): Meta Business Help Center: health information in Business Tools data
- [About data source categories in Meta Events Manager](https://www.facebook.com/business/help/1402913027039332): Health and wellness category, incl. telemedicine platforms
- [Understand data sharing restrictions based on data source categories](https://www.facebook.com/business/help/511197658391698): Core setup, standard-event and full restrictions
- [About core setup](https://www.facebook.com/business/help/124742407297678): Custom parameters and URL paths restricted
- [Understand restrictions on certain custom conversions](https://www.facebook.com/business/help/2455915321411996): Flagged custom conversions and review requests
- [Understand restrictions on certain custom audiences](https://www.facebook.com/business/help/1055828013359808): Flagged custom and lookalike audiences
- [Meta Pixel conversion tracking](https://developers.facebook.com/documentation/meta-pixel/implementation/conversion-tracking): Meta for Developers: custom conversion restrictions from September 2, 2025
- [Google Ads Healthcare and medicines policy](https://support.google.com/adspolicy/answer/176031): US telemedicine: LegitScript plus Google certification; Eligible (limited)
- [Google Ads Prescription drug services policy](https://support.google.com/adspolicy/answer/15598647): How to apply, child accounts, agencies, denial reasons
- [Google Ads Restricted drug terms policy](https://support.google.com/adspolicy/answer/15595717): Prescription drug terms in ads, landing pages and keywords
- [Health in personalized advertising](https://support.google.com/adspolicy/answer/16701855): Google: health as a sensitive interest category
- [Google Ads advertiser verification](https://support.google.com/adspolicy/answer/9703665): Verification, ad disclosures and the Ads Transparency Center
- [LegitScript Healthcare Certification FAQs](https://www.legitscript.com/certification/healthcare-certification/faq/): Root domains and subdomains
- [Welcome to LegitScript Healthcare Certification](https://www.legitscript.com/certification/healthcare-certification/welcome-to-legitscript-certification/): Verification link, registering with Google and Meta
- [Certified but still getting disapproved?](https://www.legitscript.com/healthcare/certified-but-still-getting-disapproved-key-takeaways-from-our-telehealth-advertising-webinar/): LegitScript webinar recap, May 13, 2026
- [What is Telehealth Infrastructure-as-a-Service (TIaaS)?](https://www.legitscript.com/healthcare/what-is-telehealth-infrastructure-as-a-service-tiaas/): LegitScript, May 27, 2026: white label platforms and certification
- [FTC Health Products Compliance Guidance](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance): Federal Trade Commission, December 2022
- [16 CFR 255.2: consumer endorsements](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.2): eCFR, FTC Endorsement Guides
- [FDA's concerns with unapproved GLP-1 drugs used for weight loss](https://www.fda.gov/drugs/drug-alerts-and-statements/fdas-concerns-unapproved-glp-1-drugs-used-weight-loss): FDA, content current as of October 1, 2026

*General information only: Cuvo Health publishes this blog and ranks itself first. Meta, Google, LegitScript, FTC and FDA materials are summarized from their public pages as read on October 6, 2026 and change over time. Other companies' facts come from Cuvo's comparison profiles, reviewed between September 11 and October 3, 2026; all trademarks belong to their owners, none of whom endorse this article. LegitScript sets its own review schedule and certification is not guaranteed; fastest and average timelines reflect recent Cuvo brand applications, not a commitment, and 3 to 6 months is Cuvo's benchmark for self-managed applications. Certification does not guarantee ad approval, and each brand remains responsible for its own advertising, tracking and legal compliance. This is general information, not legal or medical advice.*

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