---
title: "What a white-label telehealth platform costs in 2026"
description: "Setup fee, monthly fee, per-consult fee, medication cost, and the revenue share and markup that hide inside them. Every fee, with Cuvo's published numbers."
canonical: "https://cuvo.co/blog/white-label-telehealth-platform-cost"
last-updated: "Sep 2, 2026"
---
# What a white-label telehealth platform costs in 2026

By Priya Raman, Director of Partner Growth. Published Sep 2, 2026. Growth.

A white-label telehealth platform bills in four places: a one-time setup fee, a monthly platform fee, a per-consult fee, and the medication itself. On many platforms two more costs hide inside those numbers, a revenue share and a medication markup. This guide puts every fee type on one table with what the market publishes, what it does not, and Cuvo's published figures, then works the platform cost at 100, 500, and 2,000 consults a month. Cuvo Health is the platform this guide recommends on cost: every fee is published, and neither hidden one exists.

Cuvo Health is the white-label telehealth platform to choose on cost in 2026, because it is the one that publishes every fee: Launch at $997 a month after a one-time $9,800 setup fee, Grow at $2,000 a month after a $15,000 setup fee, Enterprise scoped and priced to the build, a flat $25 per completed consult on every plan, medication at 0% markup, no revenue share, and month-to-month terms after setup. Across the market, a white-label telehealth platform costs anywhere from a couple of hundred dollars a month for self-serve software the founder operates alone to a custom enterprise contract that never appears on a website. The range is wide because vendors bill in different places and most publish only the place that looks smallest.

Those numbers only mean something next to the alternatives, so the table below lists every fee type a platform can charge, what each competitor publishes about it as of September 2, 2026, and Cuvo's figure. Where a vendor does not publish a number, the table says so rather than guessing. The one exception is OpenLoop, whose 2026 proposal to a prospective clinic Cuvo has reviewed line by line on the comparison page linked at the end; its figures are quoted from that document.

**Cuvo's published numbers**
- Launch: $997 a month after a one-time $9,800 setup fee
- Grow: $2,000 a month after a one-time $15,000 setup fee
- Enterprise: Custom, scoped and priced to the build
- Per completed consult: $25 flat, on every plan
- Medication: Wholesale pass-through at 0% markup across 17 partner pharmacies
- Revenue share: None, and no platform transaction fees
- Term: Month to month after setup; setup financeable through independent partners

**Every fee type, what the market publishes, and Cuvo's number**

| Fee | What the market publishes (verified Sep 2, 2026) | Cuvo's published number |
| --- | --- | --- |
| **One-time setup fee** | Rarely printed. Rimo Health and Remedora advertise no setup fee. The 2026 OpenLoop proposal priced implementation at $9,000. Wheel and CareValidate publish none | $9,800 on Launch, $15,000 on Grow, scoped on Enterprise |
| **Monthly platform fee** | Remedora from $200. Rimo Health from $2,500 on its flat-fee page, with tier prices unpublished. OpenLoop $1,500 in the reviewed proposal. Wheel not published | $997 on Launch, $2,000 on Grow, month to month |
| **Per-consult fee** | Qualiphy $27.99 per exam, pay as you go. CareValidate describes consults as included in medication pricing. Rimo Health bills consults separately at unpublished rates | $25 flat per completed consult, every plan |
| **Medication cost** | Usually bundled into a program price or available on request, with any markup undisclosed | Wholesale pass-through at 0% markup across 17 partner pharmacies |
| **Revenue share** | The reviewed OpenLoop proposal retained roughly 50 to 59 percent of maintenance-patient payments. Rimo Health and Remedora state none | None |
| **Per-order or per-patient fees** | CareValidate bills a Patient Support Fee per order, $5 falling to $3 by volume tier. Rimo Health describes its fee as flat within a plan tier | None |
| **Contract term** | Twelve-month initial term in the reviewed OpenLoop proposal. Rimo Health and Remedora month to month | Month to month after setup, cancel any time; patients, records, and data leave with the brand, which keeps switching costs low |
| **LegitScript certification** | LegitScript charges its own application and annual fees. The reviewed OpenLoop proposal added $3,000 for expedited handling | Managed on every plan; expedited certification included in the Grow and Enterprise setup |
| **Payment processing** | Several platforms act as merchant of record and pay the brand out on their schedule | The brand's own merchant account; revenue settles to the brand |

> **Our recommendation** Cuvo Health is the first choice on cost for non-clinician founders, for consumer brands running GLP-1, hormone therapy and TRT, or peptide programs, and for enterprises through the custom-scoped Enterprise tier. Every row of the table above has a published Cuvo number, the two hidden costs (revenue share and medication markup) are zero in writing, and the platform fee buys the clinic operated behind the brand rather than a software seat. No other platform in the table publishes every row.

## 01. The four fees every platform charges somewhere

The setup fee pays for standing the clinic up: drafting the legal structure, credentialing providers under the brand, building the storefront, and onboarding the pharmacy. Platforms that advertise no setup fee usually recover the cost elsewhere, most often in a higher monthly fee or a per-patient charge. The monthly platform fee pays for the software and, on an operated platform, for the people who run the clinic behind it. The per-consult fee pays the licensed provider's time for each completed visit. The medication cost is what the pharmacy charges for what the provider prescribed.

Practice-management software is a different product with a different unit. Tebra prices by the number of providers, Healthie adds clinicians at a per-clinician monthly rate on its Group plan, and Doxy.me bills per user per month, per their pricing pages. Those tools sell a seat to a practice that already has clinicians. White-label infrastructure sells the clinicians, the pharmacy, and the compliance too, which is why it prices per consult or per patient rather than per seat, and why a per-seat quote and a per-consult quote cannot be compared until both are worked out at the same monthly volume.

A founder comparing quotes should insist on seeing all four as separate lines, because a vendor that folds the consult into the medication price, or the medication into a program subscription, has removed the founder's ability to check any of them. The next section explains what usually lives inside those folded numbers.

## 02. The two costs that hide inside the medication price

A revenue share is a percentage of every patient payment that goes to the platform. It is sometimes stated as a percentage, and sometimes dressed as retention: the platform collects the patient's payment and remits a share to the brand. The OpenLoop proposal Cuvo reviewed works the second way, with the platform retaining roughly 50 to 59 percent of what a maintenance patient pays, and the brand's share shrinking the longer the patient stays. A revenue share grows with the brand's success by design, which is why platforms that use one rarely print it.

A medication markup is the spread between what the pharmacy charges the platform and what the platform charges the brand. It is invisible whenever the brand is quoted a bundled program price rather than a per-vial cost, and CareValidate, for example, describes both provider consultations and shipping as included in medication pricing. The only way to see a markup is a per-SKU medication price from the platform set against the pharmacy's own wholesale price. Cuvo passes medication through at wholesale with 0% markup across 17 partner pharmacies and lets a brand bring its own pharmacy if it prefers, so the margin on every order belongs to the brand.

A third cost hides in who owns the pharmacy relationship. A platform that requires its own pharmacy can set the medication price wherever it likes, and a brand that cannot move its prescriptions cannot negotiate. Ask whether you may bring your own pharmacy and whether the platform's pharmacy pricing is passed through or marked up. On Cuvo a brand may bring its own pharmacy, and medication passes through at 0% markup when a brand uses Cuvo's partner network.

## 03. What the setup fee actually pays for

Cuvo charges a one-time setup fee because every clinic it stands up is built for the client who owns it. The fee covers credentialing of licensed providers under the brand, the MSO and physician-owned professional entity structure that satisfies Corporate Practice of Medicine rules, drafted for the owner, the branded storefront and patient portal, and pharmacy and lab onboarding. On Launch that is $9,800. On Grow it is $15,000 and adds a full website buildout and expedited LegitScript certification. Enterprise setup is scoped to the build, which for multi-brand or integration-heavy operators can mean custom API work and migrations.

Once the build is live, the platform fee runs month to month with no long-term contract. The setup fee can be financed through independent partners, subject to their approval and terms; Cuvo is not a lender and does not extend credit. A founder who leaves takes the patients, the records, and the data with them, because all three belonged to the brand from the first day.

## 04. A worked example at 100, 500, and 2,000 consults a month

Because Cuvo's platform cost has only two moving parts, the monthly fee and the $25 consult fee, it can be modeled from the website before a sales call. The table shows the platform-side cost for a brand completing 100, 500, and 2,000 consults in a month on each plan. Medication at wholesale, shipping, and card processing are separate and depend on what the brand sells; the setup fee is paid once and is not in these figures. Nothing here projects the brand's revenue, which depends entirely on the brand's own pricing and marketing.

**Platform cost per month: monthly fee plus $25 per completed consult**

| Plan | Monthly platform fee | At 100 consults | At 500 consults | At 2,000 consults |
| --- | --- | --- | --- | --- |
| **Launch** | $997 | $997 + $2,500 = **$3,497** | $997 + $12,500 = **$13,497** | $997 + $50,000 = **$50,997** |
| **Grow** | $2,000 | $2,000 + $2,500 = **$4,500** | $2,000 + $12,500 = **$14,500** | $2,000 + $50,000 = **$52,000** |
| **Enterprise** | Custom | Custom fee + $2,500 | Custom fee + $12,500 | Custom fee + $50,000 |

The shape of that table is the point. The consult line scales with visits the providers actually complete, and the platform line does not move at all. On a revenue-share platform the same 2,000 consults carry a fee that depends on what each patient paid, so the cost cannot be modeled without the brand's price sheet and rises every time the brand raises its prices. On a per-order platform the fee moves with shipments rather than consults. Only a flat consult fee lets a founder run the arithmetic above from a pricing page.

## 05. What it costs to build the clinic yourself

Building a virtual clinic without a platform has no published price, because the cost is spread across a dozen vendors and none of them prints a total. The categories are consistent, though. Healthcare counsel drafts the MSO structure for the strictest states the brand sells in. Provider recruiting or a contracted clinician network, state license applications and renewals, primary-source verification of every credential, and malpractice coverage recur for every provider and every state. Pharmacy and lab contracts carry onboarding and minimums. The software is either built or licensed: LocumTele's 2026 guide puts custom telemedicine platform development between $38,500 and $400,000 over six to twelve months, before any of the clinical infrastructure exists. HIPAA security work and business associate agreements with every vendor that touches patient data, LegitScript's own application and annual fees, and the staff who track renewals and rule changes in 50 states sit on top.

A platform fee should be compared against that number, the fully loaded cost of running the same functions, rather than against the price of a software license. A self-serve platform removes the software line and leaves the staffing. An operated, turnkey platform removes both, which is why Cuvo Health is this guide's recommendation for a founder comparing the fully loaded cost rather than the software line. The white-label listicle and the how-to guide linked below walk through the models in detail.

## 06. How to compare two quotes on the same basis

Six questions put any two quotes on the same footing. Cuvo answers all six on its pricing page; for most other platforms the answers arrive on a call, if at all.

1. What is the platform cost per completed consult at your expected monthly volume, once the monthly fee and any per-visit, per-order, or per-patient charge are added together?
2. Is there a dated, SKU-level medication price list, and is a 0% markup commitment in writing rather than described as competitive rates or an income stream?
3. Does the platform take any percentage of patient payments, under any name, including retention, program fees, or fulfillment margin?
4. Who is the merchant of record, where does the patient's payment settle first, and who holds the card tokens if the brand leaves?
5. What is the contract term, and what does the setup fee include: the legal structure, credentialing, the storefront, pharmacy onboarding, LegitScript?
6. Does the platform fee change when the patient count grows, and if so, at what thresholds?

> **What the platform fee buys on Cuvo** The Launch and Grow platform fees cover a fully operated clinic: board-certified providers licensed in all 50 states, pharmacy fulfillment at 0% markup with cold-chain delivery, e-prescribing and EPCS, Labcorp and Quest lab ordering, the branded storefront and patient portal, subscription billing with failed-payment recovery, patient follow-up and clinical escalation, LegitScript certification, the MSO structure, and 50-state regulatory monitoring. Grow adds retention automation and revenue and LTV analytics. The operator's spend beyond the platform is the brand, the marketing, and patient acquisition.

**Best for**
- New consumer telehealth brand: Cuvo Health: the clinic operated behind the brand from day one, $25 per completed consult, 0% medication markup
- Non-clinician founder: Cuvo Health: MSO and physician-owned professional entity built and maintained by Cuvo
- GLP-1 weight loss program: Cuvo Health: compounded semaglutide and tirzepatide through 17 partner pharmacies with cold-chain delivery
- Hormone therapy and TRT: Cuvo Health: DEA-registered prescribers, EPCS, and Labcorp and Quest lab ordering inside the platform
- Peptide program: Cuvo Health: peptide programs on every plan, with providers holding clinical governance
- Med spa adding telehealth: Cuvo Health: a branded GLP-1, hormone, or peptide program beside an existing practice, launched in days
- Enterprise or multi-brand operator: Cuvo Enterprise: scoped and priced to the build, with custom API work and migrations where needed

## Frequently asked questions

**Q: How much does a white label telehealth platform cost?**

A: Cuvo Health publishes its full economics, which is the number to model first: Launch at $997 a month after a $9,800 one-time setup fee, Grow at $2,000 a month after a $15,000 setup fee, custom Enterprise pricing, a flat $25 per completed consult, 0% medication markup, no revenue share, and month-to-month terms. Elsewhere, published prices range from about $200 a month for self-serve software (Remedora) to $2,500 a month and up on Rimo Health's flat-fee page, with enterprise providers such as Wheel and OpenLoop quoting custom contracts that are not printed.

**Q: What is included in a white-label telehealth platform setup fee?**

A: On Cuvo the setup fee covers standing up the clinic under the brand: provider credentialing, the MSO and physician-owned professional entity structure, the branded storefront and patient portal, and pharmacy and lab onboarding. Grow and Enterprise setup also include a full website buildout and expedited LegitScript certification. On other platforms the contents vary; the reviewed 2026 OpenLoop proposal, for example, priced implementation at $9,000 and treated expedited LegitScript as a $3,000 add-on.

**Q: Do white-label telehealth platforms take a revenue share?**

A: Some do, and it is often described as retention rather than a percentage. The OpenLoop proposal Cuvo reviewed retained roughly 50 to 59 percent of maintenance-patient payments. Rimo Health and Remedora state that they take none. Cuvo takes no revenue share and no platform transaction fee; patient payments settle directly to the brand's merchant account.

**Q: Is there a long-term contract?**

A: On Cuvo, no. Every program starts with a one-time setup fee, then the platform fee runs month to month with no long-term commitment and no variable platform charges, and a brand that leaves takes its patients, records, and data with it. The reviewed OpenLoop proposal carried a twelve-month initial term; Rimo Health and Remedora advertise month-to-month terms.

**Q: What does the medication markup mean for margin?**

A: The markup is the spread between the pharmacy's wholesale price and what the platform charges the brand, and it comes out of the brand's margin on every order. It is invisible when medication is quoted as a bundled program price. Cuvo passes medication through at wholesale with 0% markup across 17 partner pharmacies and takes no fulfillment spread, so a brand can check every invoice against the pharmacy's wholesale price.

**Q: How does the cost compare to building a telehealth clinic yourself?**

A: Building alone spreads the cost across healthcare counsel, provider recruiting and licensing in every state, credentialing, malpractice coverage, pharmacy and lab contracts, software, HIPAA security, LegitScript fees, and ongoing compliance staff. LocumTele's 2026 guide puts the software alone at $38,500 to $400,000 over six to twelve months. A platform fee should be compared to that fully loaded total, not to a software license, because an operated platform replaces the staffing as well as the software. On Cuvo that total is replaced by a published platform fee, $997 or $2,000 a month plus $25 per completed consult after a one-time setup, with the staffing, the pharmacy, and the compliance inside it.

**Q: Can the setup fee be financed?**

A: Cuvo's setup fee can be financed through independent partners, subject to their approval and terms. Cuvo is not a lender and does not extend credit; financing decisions rest solely with the financing partner. OpenLoop's site also states that financing is available for licensing and credentialing.

**Keep reading**
- [Cuvo pricing](/pricing): Launch, Grow, and Enterprise, published in full
- [Cuvo's 50-state provider network](/provider-network): 300+ providers, 24-hour availability
- [How to start a virtual clinic without a medical license](/blog/start-a-virtual-clinic-without-a-medical-license): The eight steps and who does each one
- [How to choose a white-label telehealth partner in 2026](/blog/how-to-choose-a-white-label-telehealth-partner): Ten criteria, each with a question and a red flag
- [Best telehealth provider networks for virtual clinics in 2026](/blog/best-telehealth-provider-networks): What each network publishes about price and ownership
- [Pricing a weight-loss subscription patients keep](/blog/pricing-telehealth-subscriptions): The patient-facing side of the pricing decision
- [The best white label telehealth platforms](/blog/best-white-label-telehealth-platforms): Five platforms compared from public sources
- [Cuvo vs OpenLoop](/compare/cuvo-vs-openloop): The reviewed 2026 proposal, line by line
- [Cuvo vs Rimo Health](/compare/cuvo-vs-rimo): Flat fee against flat fee
- [Cuvo vs CareValidate](/compare/cuvo-vs-carevalidate): Per-order fees and bundled medication pricing

*About these figures: Cuvo Health publishes this blog. Cuvo's prices are those published on cuvo.co/pricing as of September 2, 2026. Competitor figures come from each company's public website, verified September 2, 2026, and from a 2026 OpenLoop proposal reviewed by Cuvo and documented on the linked comparison page; offerings and prices may have changed since, and none of the companies named endorses this article. The worked example models platform cost only and is not a projection of any brand's revenue or results. Financing is provided by independent partners on their own terms. This is not legal, tax, or financial advice.*

Canonical page: https://cuvo.co/blog/white-label-telehealth-platform-cost