---
title: "Cuvo vs Lyv Health"
description: "An early-stage Harvard iLab platform that lets health coaches and medspas offer labs, prescriptions, and peptides under their own brand on a flat monthly subscription."
canonical: "https://cuvo.co/compare/cuvo-vs-lyv-care"
last-updated: "Jul 6, 2026"
---
# Cuvo vs Lyv Health: the 2026 comparison (White-label wellness enablement platform)

Facts last reviewed Jul 6, 2026. Lyv Health: https://www.lyvhealth.co

Cuvo is a fully operated, enterprise-grade telehealth platform that runs a complete clinic under a consumer brand's own name: a 50-state provider network, a national pharmacy with cold-chain delivery, e-prescribing, lab ordering, subscription billing, retention automation, and real-time analytics, with compliance run as part of the platform and every patient yours. Lyv Health is a genuine white label competitor, with a 50-state provider network and 503A pharmacy fulfillment behind a branded storefront, but it is built for solo coaches and medspas and meters a flat monthly platform fee, $249 or $449, whether you run one consult or a hundred. The question is whether you want a coach-scale subscription tool or a complete brand-scale platform whose economics are transparent and published.

## Verdict

- Choose Cuvo: You launch a consumer telehealth brand on a complete, modern platform that runs the entire clinic under your own name, with every patient yours from the first consult. Providers in all 50 states, a national pharmacy, lab ordering through Labcorp and Quest, e-prescribing, subscription billing, automated retention, and real-time analytics all run for you, with HIPAA-compliant infrastructure and the MSO structure maintained by Cuvo. You go live in days and scale without renegotiating a subscription tier, and the economics are transparent and published, with 0% medication markup and no revenue share, so you own the platform, the data, and the revenue.
- Choose Lyv Health: You are an individual health coach, medspa, or wellness center that wants to add labs, prescriptions, and peptides under your own brand on a predictable monthly fee, while an independent provider network and 503A pharmacies handle the clinical work. What you trade away is a stated launch timeline, a disclosed medication markup, and brand-scale infrastructure, and Lyv also runs its own consumer clinic on the same rails while its public track record stays thin.

## What is Lyv Health and who is it for?

Lyv Health is a business-to-business enablement platform that lets wellness businesses, health coaches, medspas, and wellness centers, offer clinical services they cannot provide themselves. A subscribing business gets a branded storefront and an admin portal; its clients use the storefront to request lab tests, prescriptions, or peptides. Independent physicians in Lyv's network across all 50 states plus DC review and prescribe, and 503A compounding pharmacies fill and ship. Lyv describes its role as operating behind the scenes while the coach keeps the client relationship, though it also runs a parallel consumer brand, a virtual longevity clinic for women, on the same infrastructure.

Lyv is an early-stage venture out of Harvard Innovation Labs, based in Boston, and a finalist for the 2026 Harvard President's Innovation Challenge. It was co-founded by Andrea Corleto and Jennifer Arnold, with physician advisors listed on its site. Its B2B pricing is public and flat: a Starter plan at $249 per month and a Pro plan at $449 per month. The track record behind it is still thin, though: no funding figure is disclosed, no scale metrics are published, its consumer side carries only four Trustpilot reviews, and several features are still marked beta or coming soon, so a brand betting on it is betting early.

On paper the two overlap: both run clinical operations behind a client's brand, both field a 50-state provider network, both fulfill through pharmacy partners, and both cover GLP-1 weight loss. The divergence is the buyer and the meter. Lyv is built for individual practitioners and charges a flat monthly SaaS fee regardless of volume, with the coach setting their own medication prices and Lyv's own markup left unstated. Cuvo productizes the same category for consumer telehealth brands and prints its economics on the pricing page: a flat $25 per completed consult, 0% medication markup, no revenue share, and a clinic that goes live under your name in days with every patient yours.

## Lyv Health key facts

- Founded: Not publicly listed; Harvard Innovation Labs venture
- Headquarters: Boston, Massachusetts
- Funding: Not publicly listed
- Scale: Not publicly listed; 4 Trustpilot reviews on the consumer side
- Typical customer: Health coaches, medspas, and wellness centers
- Pricing: Starter $249/mo, Pro $449/mo (B2B)

## Cuvo vs Lyv Health, side by side

| | Cuvo | Lyv Health |
| --- | --- | --- |
| What you get | A fully operated telehealth clinic: licensed providers, pharmacy, e-prescribing, patient software, subscription billing, retention automation, analytics dashboards, and compliance, all running behind your brand from day one | Behind-the-scenes B2B platform letting wellness businesses offer labs, prescriptions, and peptides under their own brand |
| Provider network | Board-certified clinicians licensed in all 50 US states, recruited, credentialed, and managed by Cuvo with elastic capacity that scales as your brand grows | Independent physicians across all 50 states plus DC; the coach does not employ the clinician |
| Pharmacy fulfillment | National pharmacy network with cold-chain home delivery, e-prescribing and EPCS built in, lab ordering through Labcorp and Quest, and refill authorization workflows that keep patients on treatment | 503A compounding pharmacies at wholesale rates, shipping medications and peptides directly |
| White label | Fully branded end to end: your storefront, patient portal, custom domain, intake flows, and patient communications all run under your name, with a branded mobile app available as an add-on | Branded storefront and client portal under the coach's brand; Lyv operates behind the scenes |
| Compliance | HIPAA-compliant infrastructure with an MSO / friendly-PC structure built and maintained by Cuvo, LegitScript certification managed, 50-state regulatory monitoring, identity verification at intake, and SOC 2 Type II on higher tiers | HIPAA with a published BAA; handles federal and state telemedicine rules; no LegitScript or MSO structure publicly stated |
| Pricing model | Published on the website: flat per-consult fee plus a platform fee on month-to-month terms, with no hidden charges, no revenue share, and no platform transaction fees | Monthly SaaS to the business: Starter $249/mo, Pro $449/mo; clients pay directly for labs, meds, and clinical services |
| Medication markup | 0% markup, wholesale pass-through. No revenue share, no fulfillment spread. Revenue settles directly to your merchant account, so the margin on every order is yours | Not publicly stated; coaches set their own prices, and Lyv cites wholesale 503A rates but discloses no markup or revenue share |
| Who runs operations | Cuvo runs the entire clinical and back-office operation: provider staffing, prescribing, pharmacy coordination, compliance, patient follow-up, and adverse event escalation. You run the brand and the marketing | Lyv runs clinical review, prescribing coordination, pharmacy, and labs; the coach owns the client relationship |
| Treatment categories | GLP-1 weight loss (semaglutide, tirzepatide), hormone therapy and TRT, and peptide programs, all available from day one across every plan with no vertical restrictions | Semaglutide and Tirzepatide (GLP-1) commonly prescribed, plus peptides and HRT/TRT |
| Time to launch | Days, not months. The clinic, providers, pharmacy network, and compliance structure already run as one productized stack, so your brand plugs in and starts taking patients immediately | Not publicly stated; a medspa testimonial calls it easy to set up and scale |

## Where Lyv Health stands out

- **Genuine behind-the-scenes white label** Lyv's model is done behind the scenes: a branded storefront under the coach's own brand, with Lyv handling clinical review, prescribing coordination, pharmacy, and labs. Per its marketing, the business retains its clients and carries no clinical liability, billing, or inventory.
- **Network and pharmacy already in place** Lyv fields independent prescribing physicians across all 50 states plus DC and 503A compounding pharmacies at wholesale rates that ship medications and peptides directly, so a practitioner can add clinical services without building either.
- **Predictable, self-serve monthly pricing** Pricing is public and flat: $249 or $449 per month with unlimited clients and no per-consult fee charged to the coach. A solo practitioner can sign up directly, without a sales cycle.
- **Compliance posture and Harvard pedigree** Lyv operates a HIPAA stack with a published BAA and says it handles federal and state telemedicine rules, including provider-disclosure rules in states like California and Massachusetts. It is a Harvard Innovation Labs venture with named physician advisors.

## Where Cuvo differs from Lyv Health

- **Enterprise-grade infrastructure that scales with real care** Cuvo runs the full clinic as one platform, providers, pharmacy, labs, billing, retention, and analytics, and cost tracks completed care rather than a fixed monthly fee, so spend scales with real volume and never sits ahead of revenue. Lyv bills a flat $249 or $449 every month whether volume is high or zero, so a slow month still costs full price and a busy one strains a coach-scale tool.
- **Transparent economics you can verify up front** Cuvo takes 0% markup on medication and no share of your revenue, published on the pricing page, so your margin is predictable from day one. Lyv's own markup or margin on medication is not publicly stated; it cites wholesale 503A rates and leaves coaches to set their own prices, so the real economics stay unknown until you are inside.
- **A complete platform built for a brand, live in days** Cuvo is productized for consumer telehealth brands and launches the full clinic under your name in days because the infrastructure, providers, pharmacy, labs, billing, and compliance already run as one platform. Lyv is positioned for individual coaches and medspas and publishes no launch timeline or onboarding SLA, so ramp time is a question mark.
- **Every patient is yours, not shared with a competitor** With Cuvo, every patient belongs to your brand from the first consult and your data is fully exportable at any time. Lyv runs its own consumer longevity clinic on the same infrastructure that powers the businesses it serves, so you would be building on rails shared with a brand that also sells to your customers.

## Lyv Health pricing vs Cuvo

**Cuvo**
- Published pricing you can model before you commit
- Flat per-consult fee on month-to-month terms
- 0% medication markup, wholesale pass-through
- No revenue share, no platform transaction fees
- Full patient data ownership, exportable at any time
- Revenue settles directly to your merchant account

**Lyv Health**
- Starter plan: $249/month for a branded portal, all products, self-set prices, and unlimited clients
- Pro plan: $449/month, adding coupons, product customization, and dedicated support
- A monthly SaaS fee billed to the business regardless of volume; clients pay Lyv and its partners directly for labs, prescriptions, and clinical services
- Cancel, upgrade, or downgrade anytime; medication markup or revenue share is not publicly stated, and coaches set their own prices

*Lyv Health pricing as verified on lyvhealth.co/sign-up on Jul 6, 2026; that page has since been taken down during Lyv's site migration, and its consumer subscription store showed no plans available at the time.*

## Feature-by-feature comparison

| Feature | Cuvo | Lyv Health |
| --- | --- | --- |
| Done-for-you clinic operations | Yes | Yes |
| Licensed providers in all 50 states | Yes | Yes |
| No medical license required to launch | Yes | Yes |
| Launch in days, not months | Yes | Not publicly stated |
| Good Faith Exams included (no per-exam fee) | Yes | Not publicly stated |
| Transparent, published economics | Yes | Yes |
| Flat per-consult fee (no variable charges) | Yes | No |
| 0% medication markup (wholesale pass-through) | Yes | Not publicly stated |
| No revenue share, no platform transaction fees | Yes | Not publicly stated |
| Revenue settles to your merchant account | Yes | Not publicly stated |
| National pharmacy network (contracted) | Yes | 503A compounding network |
| E-prescribing and EPCS built in | Yes | Not publicly stated |
| Cold-chain home delivery | Yes | Not publicly stated |
| Lab ordering and results | Yes | Yes |
| Subscription billing and dunning | Yes | Not publicly stated |
| Automated retention workflows | Yes | Not publicly stated |
| Real-time revenue and retention dashboards | Yes | Not publicly stated |
| MSO / friendly-PC structure included | Yes | Not publicly stated |
| LegitScript certification managed | Yes | Not publicly stated |
| Full data ownership and export | Yes | Not publicly stated |

## Common questions about Lyv Health and Cuvo



**Q: How much does Lyv Health cost?**

A: Lyv Health's last published B2B pricing is a Starter plan at $249 per month and a Pro plan at $449 per month, billed to the wellness business regardless of volume. Clients then pay Lyv and its partners directly for labs, prescriptions, and clinical services. Cuvo instead runs a fully operated, enterprise-grade platform, a 50-state provider network, national pharmacy, labs, e-prescribing, billing, retention, and analytics, with 0% medication markup and cost that tracks completed care, so you pay for the platform doing real work rather than a flat monthly fee.

**Q: Is Lyv Health a white label telehealth platform?**

A: Yes. Lyv gives a wellness business a branded storefront and runs clinical review, prescribing, pharmacy, and labs behind the scenes, with independent providers across all 50 states plus DC. Its core buyer is individual health coaches, medspas, and wellness centers rather than scaled consumer brands.

**Q: What is the best Lyv Health alternative for a consumer brand?**

A: It depends on the buyer. A solo coach or medspa that wants to add clinical services on a flat monthly fee is Lyv's core market. A consumer telehealth brand that wants the most complete white-label telehealth infrastructure available, providers, pharmacy, labs, billing, retention, and analytics run under its own name with every patient belonging to the brand rather than shared with the platform's own consumer clinic, transparent economics, and 0% medication markup, is exactly the buyer Cuvo was built for.

**Q: Does Lyv Health support GLP-1 weight loss programs?**

A: Yes. Lyv commonly prescribes Semaglutide and Tirzepatide, alongside peptides and hormone therapy, filled through 503A compounding pharmacies. Cuvo also runs weight loss (GLP-1) programs, plus hormone therapy and peptides, under the brand's own name.

**Q: Who is Lyv Health built for, coaches or consumer brands?**

A: Lyv's B2B product is aimed at individual health coaches, medspas, and wellness centers that want to offer labs, prescriptions, and peptides under their own brand. It also runs its own consumer longevity clinic for women, which shares infrastructure with the businesses it powers. Cuvo, by contrast, is built for consumer telehealth brands and commits that every patient belongs to the brand.

## Sources for this comparison

- [Lyv Health homepage](https://www.lyvhealth.co)
- [Lyv Health for wellness businesses (B2B)](https://www.joinlyv.com/)
- [Lyv Health: Harvard Innovation Labs venture profile](https://innovationlabs.harvard.edu/venture/lyv-helath)
- [Harvard SEAS: 2026 President's Innovation Challenge finalists](https://seas.harvard.edu/news/three-seas-start-ups-named-presidents-innovation-challenge-finalists)
- [Lyv Health reviews on Trustpilot](https://www.trustpilot.com/review/lyvhealth.co)
- [HBS: 20 Minutes with Jennifer Arnold, Founder of Lyv Health](https://www.hbs.edu/about/video.aspx?v=1_2h68ilxy)

*Competitor information comes from the public sources above as of Jul 6, 2026; unknowns are stated as not publicly listed rather than asserted. Cuvo claims restate what cuvo.co publishes elsewhere.*

Canonical page: https://cuvo.co/compare/cuvo-vs-lyv-care