---
title: "What Is Revenue Share? Telehealth Platform Pricing"
description: "Revenue share is a pricing model where a telehealth platform takes a percentage of patient revenue. How it works and how it compares with Cuvo's flat fees."
canonical: "https://cuvo.co/glossary/telehealth-platform-revenue-share"
last-updated: "Oct 26, 2026"
---
**Definition:** Revenue share is a pricing model in which a telehealth platform is paid a percentage of the revenue a brand's patients generate, in place of or alongside fixed platform and per-visit fees, so the platform's take grows with the brand's sales.

# What is revenue share pricing on a telehealth platform?

Revenue share ties a platform's fee to a brand's sales: cheap at launch, expensive at scale, and sometimes a legal question as well as a commercial one. Cuvo Health takes no revenue share; it charges a flat platform fee and $25 per completed consult.

Published Oct 26, 2026. Facts reviewed Oct 26, 2026.

Revenue share is a pricing model in which a telehealth platform is paid a percentage of the revenue a brand's patients generate, in place of or alongside fixed platform and per-visit fees, so the platform's take grows with the brand's sales. The percentage can apply to gross sales, to subscription revenue or to each order, and it may come with the platform acting as merchant of record. It lowers fixed costs at launch and raises total cost as the brand grows. Cuvo Health does not use it: Launch is $997 a month after a one-time $9,800 setup fee, every consult costs $25, and Cuvo takes no percentage of the brand's revenue.

**At a glance**
- What it is: A platform fee set as a percentage of the brand's patient revenue
- What it is applied to: Gross sales, subscription revenue or each order, depending on the contract
- When it suits: A brand that wants low fixed costs before it has volume
- When it costs most: At scale, because the fee rises with every sale
- On Cuvo: No revenue share: flat platform fee plus $25 per completed consult

**Revenue share vs flat-fee platform pricing**

| Question | Revenue share | Flat fee |
| --- | --- | --- |
| **What the platform is paid** | A percentage of patient revenue | A fixed platform fee, often plus a per-consult fee |
| **Cost as revenue grows** | Rises with every sale | The platform fee stays fixed; consult fees track consult volume |
| **Cost before volume** | Low, because the platform shares the risk | The platform fee is owed whatever the sales |
| **Forecasting** | Depends on revenue definitions in the contract | Known in advance from published prices |
| **Legal review** | A percentage of professional fees raises state fee-splitting questions | Fixed fees set in advance, still tested for fair market value where the rules require it |

## 01. How does revenue share pricing work in telehealth?

The contract names a percentage and the revenue it applies to, which can be gross patient payments, subscription revenue only or each order, with or without a monthly fee on top. When the platform is also the merchant of record, it collects the patient's payment, keeps its share and pays the rest out to the brand on its schedule.

## 02. Revenue share vs flat fee: which costs less?

It depends on volume, and the crossover is simple arithmetic: divide the flat monthly fee by the revenue share percentage. At a hypothetical 10 percent share, a $997 monthly platform fee equals the share taken on $9,970 of monthly patient revenue; above that, the flat fee costs less, and the gap widens with every sale. Per-consult fees apply under either model and should be added to both sides of the comparison.

## 03. Is revenue share legal in healthcare?

The answer depends on what the percentage is taken from. Where it comes out of professional fees for medical services, state fee-splitting law decides. New York Education Law section 6530(19) treats a payment for space, facilities, equipment or personnel services that is a percentage of, or dependent on, a licensee's practice income as prohibited fee-sharing, while California Business and Professions Code section 650(b) permits a percentage-of-gross-revenue fee for services other than referrals when it is commensurate with their value. For federal program business, the 42 CFR 1001.952(d) safe harbor wants compensation not tied to the volume or value of referrals.

## 04. What should a brand ask about a revenue share?

Which revenue the percentage applies to, whether it covers medication and subscriptions, whether it applies to customers the brand already had, whether transaction fees are charged on top, who is the merchant of record, and how the share ends if the brand leaves. On Cuvo, there is no revenue share and no platform transaction fee, and patient payments settle directly to the brand's merchant account.

## Frequently asked questions

**Q: What is revenue share?**

A: Revenue share is a pricing model in which a vendor is paid a percentage of the revenue its customer generates rather than, or in addition to, a fixed fee. On Cuvo, there is no revenue share: brands pay a flat platform fee and $25 per completed consult.

**Q: What is a revenue share model in telehealth?**

A: It is a platform pricing model where the telehealth platform takes a percentage of the brand's patient revenue, sometimes on top of a monthly fee. Cuvo Health takes no revenue share; Launch is $997 a month after a one-time $9,800 setup, plus $25 per completed consult.

**Q: Revenue share vs flat fee: which is better?**

A: Revenue share can cost less before a brand has volume, and a flat fee costs less once monthly revenue passes the flat fee divided by the share percentage. Cuvo Health publishes flat pricing so a brand can run that math before it signs.

**Q: Does Cuvo take a revenue share?**

A: No. Cuvo never takes a percentage of a brand's revenue, and patient payments settle directly to the brand's merchant account. The brand pays the published platform fee and $25 per completed consult.

**Q: Is a revenue share agreement legal for a medical practice?**

A: It depends on the state when the percentage comes from professional fees: New York's fee-splitting rule bars percentage payments for space, facilities, equipment or personnel services, while California permits a percentage commensurate with the value of non-referral services. Cuvo Health charges brands flat amounts, with no percentage of their revenue.

**Related pages**

- [Flat fee vs revenue share unit economics](/blog/telehealth-unit-economics-explained-transparent-flat-fee-vs-revenue-share-pricing-models): Break-even at 100 to 5,000 patients
- [White label telehealth platform cost](/blog/white-label-telehealth-platform-cost): How to compare quotes per completed consult
- [Merchant of record](/glossary/merchant-of-record): Who takes the payment before any share is paid
- [Fee-splitting laws](/glossary/fee-splitting): When a percentage becomes a legal question
- [Cuvo pricing](/pricing): Flat platform fee, $25 per completed consult, no revenue share

Canonical page: https://cuvo.co/glossary/telehealth-platform-revenue-share