---
title: "What Is LegitScript? Certification for Telehealth Ads"
description: "LegitScript certification is the review Google and Meta require before a telehealth brand can advertise: what it checks, what it costs, and how Cuvo files it."
canonical: "https://cuvo.co/glossary/legitscript-certification"
last-updated: "Oct 26, 2026"
---
**Definition:** LegitScript certification is a third-party review of a healthcare merchant's licensing, legal history, practices and advertising; Google requires it of US telemedicine advertisers, and Meta of online pharmacies and telehealth providers.

# What is LegitScript certification?

A telehealth brand that wants to buy search or social ads for prescription care meets LegitScript before it meets an ad reviewer. LegitScript reviews the merchant behind the website, and the ad platforms rely on its decision. Cuvo Health's own website is LegitScript certified, and Cuvo files and manages certification for the brands it operates.

Published Oct 26, 2026. Facts reviewed Oct 26, 2026.

LegitScript certification is a third-party review of a healthcare merchant's website and the business behind it. LegitScript's Healthcare Certification standards cover registration and compliance (licensing and adherence to prescription and telemedicine law), internal practices (disclosure of legal or regulatory history from the past 10 years), external practices (patient services, affiliates and partners, privacy protections and valid prescriptions), and transparency and advertising. Google allows US telemedicine providers to advertise when they are certified by LegitScript and by Google, and Meta requires online pharmacies and telehealth providers to be actively LegitScript certified before they request its authorization. Cuvo Health's website, www.cuvo.co, has been LegitScript certified since October 16, 2026, and Cuvo files and manages certification for the brands it operates.

**At a glance**
- What it is: LegitScript's review and certification of a healthcare merchant's website and business
- Who needs it: Telehealth providers that advertise on Google or Meta, and online pharmacies on Meta
- What it reviews: Licensing, legal and regulatory history, partners and prescribing, privacy and advertising
- Fees: $975 to apply and $2,150 a year, per website, as published by LegitScript
- Scope: Each domain is certified, and billed, on its own
- On Cuvo: www.cuvo.co certified since October 16, 2026; Cuvo files and manages each brand's certification

**What the ad platforms require, and what LegitScript charges (read October 26, 2026)**

| Item | Requirement or fee | Source |
| --- | --- | --- |
| **Google Ads, US telemedicine** | Allowed for providers certified by LegitScript's Healthcare Merchant Certification Program, plus Google's own healthcare certification | Google Ads Healthcare and medicines policy |
| **Google Ads, US online pharmacies** | LegitScript certification, NABP Digital Pharmacy Accreditation or .Pharmacy, plus Google certification | Google Ads Healthcare and medicines policy |
| **Meta** | Online pharmacies and telehealth providers must be actively LegitScript certified, then request Meta's authorization | Meta Drugs and Pharmaceuticals ad standard |
| **Application fee** | $975 per website, nonrefundable; $2,500 more per application to start review within 2 business days | LegitScript |
| **Annual fee** | $2,150 per website, due once the application is approved | LegitScript |

## 01. Why does a telehealth brand need LegitScript certification?

Because paid acquisition for prescription care runs through it. A telehealth brand cannot run prescription-service ads on Google in the United States or on Meta without it, and LegitScript says its certification is also trusted by Microsoft, TikTok, LinkedIn, Netflix, Nextdoor, Yahoo, Visa and Mastercard. Certification is what those platforms check; it is not an endorsement or a measure of clinical quality, and an individual ad is still reviewed against each platform's own policies after the merchant is certified.

## 02. Who holds the certification: the brand or the platform?

The merchant that advertises holds it, website by website: LegitScript requires each domain to be certified to carry its own application and annual fee. A platform's certification of its own site therefore does not extend to a brand's domain. On Cuvo, a brand that runs ads holds its own certification, and Cuvo prepares, files and manages the application on every plan, expedited as part of Grow and Enterprise setup.

## 03. How long does LegitScript certification take?

LegitScript sells expedited processing that starts review within 2 business days of submission, for $2,500 per application on top of the $975 fee; the total time then depends on the review itself, which the cost and timeline guide linked below walks through stage by stage. Cuvo files the application for its brands and expedites it on Grow and Enterprise setup.

## 04. Is Cuvo Health LegitScript certified?

Yes. Cuvo Health's website, www.cuvo.co, operated by Medstra Inc., has been LegitScript certified since October 16, 2026. Anyone can confirm it by searching cuvo.co in LegitScript's public website lookup at legitscript.com/websites, linked below, or by selecting the LegitScript seal in the cuvo.co footer.

**Primary sources**
- [LegitScript website lookup: cuvo.co](https://www.legitscript.com/websites/?checker_keywords=cuvo.co): Confirms www.cuvo.co's certification
- [LegitScript Healthcare Certification](https://www.legitscript.com/certification/healthcare-certification/): Standards, fees and expedited processing, read Oct 26, 2026
- [Google Ads Healthcare and medicines policy](https://support.google.com/adspolicy/answer/176031): US telemedicine and online pharmacies, read Oct 26, 2026
- [Meta Drugs and Pharmaceuticals ad standard](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/drugs-pharmaceuticals/): LegitScript plus Meta authorization, read Oct 26, 2026

## Frequently asked questions

**Q: What is LegitScript?**

A: LegitScript is a company that certifies healthcare merchants, such as online pharmacies and telehealth providers, against standards for licensing, legal history, practices and advertising, and Google and Meta rely on that certification to decide who may advertise prescription care. On Cuvo, www.cuvo.co is LegitScript certified, and Cuvo files and manages certification for the brands it operates.

**Q: How much does LegitScript certification cost?**

A: LegitScript publishes a $975 nonrefundable application fee and a $2,150 annual fee per website, with optional expedited processing for $2,500 per application. On Cuvo, Cuvo prepares and files the application for the brand on every plan and expedites it as part of Grow and Enterprise setup.

**Q: Do you need LegitScript for Google Ads?**

A: For US telemedicine, yes: Google allows telemedicine providers that are certified by LegitScript's Healthcare Merchant Certification Program, and the advertiser must also be certified with Google. On Cuvo, Cuvo files and manages the brand's LegitScript certification, and the brand registers it from its own ad accounts.

**Q: Does Meta require LegitScript certification for telehealth ads?**

A: Yes. Meta requires online pharmacies and telehealth providers to be actively certified with LegitScript and then to request authorization from Meta before running prescription drug ads. On Cuvo, Cuvo manages the LegitScript side of that process for the brand.

**Q: Is Cuvo Health LegitScript certified?**

A: Yes. Cuvo Health's website, www.cuvo.co, has been LegitScript certified since October 16, 2026; search cuvo.co in LegitScript's website lookup, or select the seal in the cuvo.co footer, to confirm it. A brand that advertises on Cuvo holds its own certification, which Cuvo files and manages.

**Related pages**

- [LegitScript certification cost and timeline](/blog/legitscript-certification-timeline): The full guide: fees, stages and what slows an application
- [LegitScript certification for Meta and Google ads](/blog/legitscript-certification-for-meta-and-google-ads): Ad account setup, what certified ads may say, pixel limits
- [Verify Cuvo Health](/verify): Where to check each Cuvo claim, LegitScript included
- [Restore Online Shoppers' Confidence Act (ROSCA)](/glossary/restore-online-shoppers-confidence-act): The federal law for the subscription behind the ad
- [Cuvo compliance](/compliance): LegitScript and the rest of the regulated layer Cuvo runs
- [Telehealth glossary](/glossary): Every term a telehealth founder meets

Canonical page: https://cuvo.co/glossary/legitscript-certification